MLB introduces CBD sponsorship in ‘first for big-league sports’

MLB has confirmed CBD company, Charlotte's Web, as the league’s first-ever cannabis sponsor, according to reports. As plans go ahead to promote the business at...

BBC airs Red Sox-Yankees this weekend in five-year MLB deal

The BBC has announced that it is going to broadcast the Red Sox-Yankees game this Saturday as part of a new five-year deal with...

Orioles partners Fanatics for a more ‘diverse inventory’ of top brands

The Baltimore Orioles have announced a partnership that sees digital sports platform Fanatics become the team’s official end-to-end omnichannel retail partner starting next year.  Fanatics,...

Blue Jays push for ‘viewer friendly’ stadium in $300 million investment

Rogers Centre, home of the Toronto Blue Jays, is undergoing a $300 million renovation project that will take place over the next two offseasons. The...

Jackpocket partners with New York Mets to deepen MLB visibility

Lottery ticket purchasing provider Jackpocket has announced its fourth deal with a MLB franchise, signing a partnership with the New York Mets. The Mets are...

BetMGM enhances baseball commitment in ‘transformative’ MLB deal

MLB and BetMGM have expanded their partnership which has designated MGM Resorts as the sport's first official gaming sponsor since 2018. The sports betting and...

MLB supports Distill Brands promotion in ‘creative’ partnership

Major League Baseball (MLB) has formed an agreement with Distill Brands International (DBI) which sees the latter become the official vodka of the league...

MLBPA ‘advances and protects’ players’ rights via multiple promotions

The Major League Baseball Players Association (MLBPA) has awarded various promotions among its senior staff. Looking to enhance the union’s ability to ‘advance and protect’...

Betcris expands exposure in Panamanian Baseball stadiums

The Panamanian Baseball Federation (PBF) has signed an agreement with Betcris which becomes the exclusive sponsor in the sports betting category of the 2022...

MLB introduces first NFT-based game with Sorare

Major League Baseball (MLB), MLB Players, Inc. and Sorare today have jointly created the first MLB NFT-based free-to-play game, which will be launched this...