NHL stops all communication with Russia’s KHL

The National Hockey League (NHL) has suspended its dealings with Russia’s Kontinental Hockey League (KHL) following the country's attack on Ukraine. In a move that...

NHL’s Connor McDavid becomes BetMGM brand ambassador

BetMGM has signed National Hockey League (NHL) centre Connor McDavid as its newest brand ambassador. The collaboration sees the All-Star player become BetMGM’s first active...

NHL’s Russian business arrangements suspended

The Russian sports scene took another blow today in the aftermath of the invasion of Ukraine, as the National Hockey League (NHL) suspended its...

NHL reaches wider TikTok community in music and entertainment-focused deal

The National Hockey League (NHL) and the National Hockey League Players' Association (NHLPA) have formed a partnership with TikTok to deliver ‘original content and...

Toronto Maple Leafs forward signed by Bet99 in seven figure deal

The National Hockey League’s (NHL) Toronto Maple Leafs star Auston Matthews has been signed by Bet99 on an endorsement deal.  According to SportsHandle, the Canadian...

HelloFresh delivers to new audiences in treble NHL partnerships

The National Hockey League’s (NHL) Nashville Predators, New York Islanders, and Los Angeles Kings have all announced HelloFresh as the first meal kit partner...

NHL powers modern consumer experiences with Extreme Networks Wi-Fi

The National Hockey League (NHL) has formed a partnership with Extreme Networks which names the company the official Wi-Fi analytics provider and a Wi-Fi...

Sportradar strengthens Canadian Hockey League integrity measures

The Canadian Hockey League (CHL) has announced an education and bet monitoring services agreement with Sportradar Integrity Services. The multi-year collaboration, with the division of...

NHLAA appoints PointsBet as official partner in Canada and US

The NHL Alumni Association (NHLAA) has signed PointsBet Canada as its sports betting partner in Canada and official partner in the US. As of yesterday,...

Meruelo’s Arizona Coyotes launches betting platform under same ownership

The National Hockey League’s (NHL) Arizona Coyotes has launched its newest digital sports betting platform, SaharaBets, in partnership with Meruelo Gaming. Available to download from...