ViewLift boosts NHL TV apps offering with a core design overhaul
The National Hockey League (NHL) has deepened its commitment with sports streaming powerhouse ViewLift to bring hockey fans the best from the sport through...
PENN gets US boost to ESPN BET visibility with NHL deal
PENN Entertainment has signed a multi-national, multi-year partnership with the NHL encompassing its US and Canada-facing betting brands.Terms of the agreement will see PENN’s...
NHL’s Canadiens sign Air Canada as official away jersey partner
National Hockey League (NHL) team Montreal Canadiens has announced a multi-year jersey partnership with air travel operator Air Canada.The deal will place the Air...
NBA, MLB and NHL launch safer betting campaign with bookmaker backing
Three of the four major US sports leagues have launched a new safer gambling campaign, titled ‘Never Know What’s Next’, in partnership with a...
Vegas Golden Knights’ OTT service surpasses long-term expectations in first few...
Sports streaming company ViewLift has revealed that its OTT streaming service purposefully built for the Stanley Cup Champion Vegas Golden Knights has already shown...
Penguins upgrades away kits with First National Bank logo
NHL team the Pittsburgh Penguins has signed with F.N.B. Corporation and its subsidiary First National Bank in a new away game kit partnership. As part...
Arizona Coyotes forms new broadcasting deal with Scripps Sports
The National Hockey League’s (NHL) Arizona Coyotes has announced that a new deal with national broadcaster Scripps Sports is in place to air games...
NHL’s Penguins secure regional broadcasting through SportsNet Pittsburgh acquisition
NHL team the Pittsburgh Penguins will be able to televise all their games locally thanks to their newly-acquired SportsNet Pittsburgh network. The Penguins acquired the...
ViewLift secures Vegas Golden Knights deal ahead of NHL season start
NHL side Vegas Golden Knights has entered a multi-year partnership with media platform ViewLift that includes the streaming of all locally-broadcasted VGK games.It means...
NHL and MVP Index set to enhance DED advertisement
The National Hockey League (NHL) has announced MVP Index as its strategic partner for valuation and asset measurement for the League's Digitally Enhanced Dasherboards...