Circa Las Vegas establishes first jersey partnership with Golden Knights

The Vegas Golden Knights have formed a multi-year jersey entitlement partnership with Circa Las Vegas for the National Hockey League (NHL) team’s jerseys worn...

Penguins partner Highmark under new jersey advertising programme

The National Hockey League’s (NHL) Pittsburgh Penguins have formed a multi-year agreement with Highmark, which places the Highmark Blue Cross Blue Shield patch on...

Clutch gains ‘camera visible’ branding spots throughout the NHL

The National Hockey League (NHL) has formed a multi-year partnership with Clutch which becomes the official online pre-owned car retailer of the sport in...

Blue Jackets announce ‘historic’ home, road and third kit sponsorship

The Columbus Blue Jackets have revealed Columbus-based Safelite as the ‘first jersey sponsor in franchise history’, with the partnership commencing from the 2022-23 season.  In...

Latest round of sports media rights terminations hits Russia

Sports broadcasting has been further limited in Russia, in a move described as a ‘politicised act’ by one company executive.  Towards the end of last...

NHL gains first Canadian sportsbook in ‘big win’ OLG partnership

The National Hockey League (NHL) has announced a multi-year deal with the Ontario Lottery and Gaming Corporation (OLG), naming the latter’s Proline+ product as...

NHL stops all communication with Russia’s KHL

The National Hockey League (NHL) has suspended its dealings with Russia’s Kontinental Hockey League (KHL) following the country's attack on Ukraine. In a move that...

NHL’s Connor McDavid becomes BetMGM brand ambassador

BetMGM has signed National Hockey League (NHL) centre Connor McDavid as its newest brand ambassador. The collaboration sees the All-Star player become BetMGM’s first active...

NHL’s Russian business arrangements suspended

The Russian sports scene took another blow today in the aftermath of the invasion of Ukraine, as the National Hockey League (NHL) suspended its...

NHL reaches wider TikTok community in music and entertainment-focused deal

The National Hockey League (NHL) and the National Hockey League Players' Association (NHLPA) have formed a partnership with TikTok to deliver ‘original content and...