NHL boosts fan engagement with OlyBet

The National Hockey League (NHL) has partnered with the Olympic Entertainment Group, designating the OlyBet flagship betting brand as the official sports betting partner...

NHL icon joins BetMGM brand ambassador ranks

BetMGM has named National Hockey League (NHL) icon Wayne Gretzky as the sports betting company’s newest brand ambassador. Under the terms of the multi-year deal,...

Disney to close 100 cable channels in sports streaming shift

The Walt Disney Company is set to close 100 of its cable television channels as it shifts towards a streaming-focused future, according to the...

Betway makes North American league sponsorship debut with NHL deal

Online sports betting operator Betway has signed its debut North American sports league sponsorship agreement with the National Hockey League (NHL). The multi-year deal builds...

Verizon teams with Oak View Group for in-stadium solutions

Global sports advisory and development firm Oak View Group (OVG) has designated American multinational technology firm Verizon as the official 5G and wireless partner...

Betway moves into US sports with multi-league NBA and NHL deals

Betway has penned sponsorship agreements with six teams across the National Basketball Association (NBA) and the National Hockey League (NHL). The online betting and gaming...

1/ST Bet extends ambassadorial deal with NBC Sports’ Eddie Olczyk

Sports broadcaster and iconic former National Hockey League (NHL) player Eddie Olczyk has signed a three-year renewal with 1/ST Bet, having first formed a...

Sportradar cements US presence with Synergy Sports acquisition

Sportradar has entered into a definitive agreement to acquire US-based sports technology and analytics firm Synergy Sports. Strengthening its position in the US market, Sportradar...

NHL and ESPN ‘close’ to brokering seven-year broadcasting deal

The National Hockey League (NHL) is reportedly ‘close’ to securing a major seven-year media rights agreement with the Disney-owned ESPN network. According to Canadian sports...

Vegas Golden Knights ends controversial UpickTrade partnership

The Vegas Golden Knights has opted to terminate its sponsorship agreement with sports betting tout service UpickTrade. Earlier in February, it was announced that the...