NHL gaming engagement continues as BetMGM launches branded casino range

Betting and gaming app BetMGM has released a range of casino games themed around the NHL, as the league’s interactions with gambling continue.  The product...

NHL ‘revolutionises brand interactions’ with DEDs

The NHL has debuted Digitally Enhanced Dasher boards (DED) in a new partnership with Supponor - a technology provider focused on raising innovative commercial...

Boston Bruins finds first ever jersey patch partner in Rapid7

The Boston Bruins revealed a multi-year partnership with Rapid7 which became the first-ever official jersey patch partner of the NHL team. Beginning with the 2022-23...

Maple Leafs move Dairy Farmers of Ontario logo to specialty sweaters

The Toronto Maple Leafs announced that Dairy Farmers of Ontario's (DFO) ‘Milk’ logo will appear on all the team's game sweaters starting this NHL...

Minnesota Wild ‘breaks down barriers’ under TRIA jersey sponsorship

Minnesota Wild has announced a partnership with with HealthPartners, TRIA Orthopedics and Regions Hospital that includes a team jersey sponsorship The TRIA logo is set...

NHL marks BioSteel’s first move in a league with hydration partnership

The NHL has revealed a partnership with BioSteel Sports Nutrition Inc which names the company the official hydration partner of both the league and...

NHL distributes category-first NFTs with Sweet

The NHL, the National Hockey League Players’ Association (NHLPA) and the NHL Alumni Association (NHLAA) have partnered with NFT distribution platform Sweet. The collaboration names...

NHL incorporates Caterpillar to create ‘compelling initiatives’

The NHL has named Caterpillar as its official heavy equipment and industrial power sponsor, with the partnership set to launch at the start of...

NHL and PepsiCo extend 20-season North American partnership

The NHL, as well as the National Hockey League Players’ Association (NHLPA), have announced a multiyear extension of their North American partnership with PepsiCo. The...

SeatGeek to provide ‘easy ticket solution’ for Panthers fans

SeatGeek has linked with Florida Panthers in a deal that will see the technology platform assume ticketing for all events and concerts at FLA...