NHL and BET99 amplify engagement for Canadian hockey fans
The NHL has partnered with Canadian sports betting and casino company BET99 naming the latter an official partner of the league.
The deal sees the...
Nashville Predators and BetMGM to improve the fan experience
BetMGM has announced that the company is now an official sports betting partner of the Nashville Predators.
The multi-year agreement sees the sports betting and...
Detroit Red Wings puts PokerStars’ branding in the spotlight
PokerStars has linked up with the Detroit Red Wings in a multi-year sponsorship agreement.
Promising to place “fan experience at the heart of the action”,...
NHL turns to SAP for sustainable technology solutions via new platform
NHL and SAP have created a platform called NHL Venue Metrics, aiming to lessen carbon footprint and mitigate the impact of global climate change.
The...
Vancouver Canucks secures TD Bank logo on home kits
TD Bank Group has become the new official home jersey partner of the Vancouver Canucks, in a deal brokered by Canucks Sports & Entertainment.
The...
NHL ‘refreshes’ its subscription service now powered by Sportradar
The NHL has selected Sportradar to power its direct-to-consumer international OTT subscription service, NHL.TV.
A ‘refreshed version’ of the platform, the partnership looks to provide...
Hockey’s Gretzky and McDavid appear in BetMGM TV campaign
BetMGM has brought together hockey icons, Wayne Gretzky and Connor McDavid, in debuting its newest commercial campaign.
The TV spot will appear across broadcast, outdoor...
NHL gaming engagement continues as BetMGM launches branded casino range
Betting and gaming app BetMGM has released a range of casino games themed around the NHL, as the league’s interactions with gambling continue.
The product...
NHL ‘revolutionises brand interactions’ with DEDs
The NHL has debuted Digitally Enhanced Dasher boards (DED) in a new partnership with Supponor - a technology provider focused on raising innovative commercial...
Boston Bruins finds first ever jersey patch partner in Rapid7
The Boston Bruins revealed a multi-year partnership with Rapid7 which became the first-ever official jersey patch partner of the NHL team.
Beginning with the 2022-23...