NHL resolves Coyotes’ ‘complex’ issue with relocation

NHL Phoenix Arizona Coyotes club logo printed on textile equipment ,product shot.
The National Hockey League’s (NHL) Board of Governors has approved the transfer of all of the Arizona Coyotes' franchise to Utah, effective from the...

NHL renews fan engagement and marketing deal with Caesars Entertainment

NHL
The National Hockey League (NHL) has renewed its partnership with retail and online betting company Caesars Entertainment. A multi-year extension will see Caesars continue as...

FanDuel partners with Panthers ahead of North Carolina launch

Carolina Panthers
FanDuel has added yet another US sports organisation to a sponsorship portfolio through a partnership with the Carolina Panthers of the NFL. The sportsbook, the...

NJ Devils & RWJBarnabas Health initiate jersey patch deal

New Jersey Devils Jersey
New Jersey Devils has expanded its long-term partnership with RWJBarnabas Health, becoming the NHL team’s first-ever home jersey patch partner. The agreement strengthens a nearly...

FairPlay conducts first M&A under new identity just one week after...

FairPlay conducts first M&A under new identity just one week after rebrand
FairPlay Sports Media (FairPlay/FPSM) has made an early move under its new brand identity, acquiring sports technology and data platform Quarter4 (Q4). Founded in 2019...

NBC partners with Cosm for “Shared Reality” sports matches

Football fans watching a game in a stadium.
NBC Sports has announced a new partnership with Cosm to deliver “Shared Reality” sports matches including English Premier League games.  The American-based broadcasting network announced...

NHL announces Tylenol as new partner with plans to “engage fans...

NHL Logo on flag
The National Hockey League (NHL) has unveiled the Canadian brand Tylenol as its Official Pain, Cold & Flu Symptom Relief Partner. Tylenol, originally introduced in...

PWHL enters 2024 season with range of regional rights deals

The Professional Women’s Hockey League (PWHL) has signed a plethora of media rights agreements for the 2024 season which commenced earlier this week. Ahead of...

Rogers commits to ‘growing the game’ via PWHL partnership

The Professional Women’s Hockey League (PWHL) has announced Rogers Communications will become its official telecommunications partner in Canada.  A multi-year agreement was signed ahead of...

NHL extends BetMGM deal for ‘unforgettable’ fan-focused activations

NHL
The National Hockey League (NHL) has agreed to an extension of its North American sponsorship agreement with igaming provider BetMGM. As a result, BetMGM will...