Have the Clippers & Kawhi Leonard landed in hot water over...

The NBA has opened an investigation against the LA Clippers and owner Steve Ballmer over allegations of manoeuvring around the salary cap to pay...

NFL set for largest international season to date

The 2025/26 NFL season kicks-off tonight (September 4) with the first game between Super Bowl champions the Philadelphia Eagles hosting the Dallas Cowboys. Insider Sport...

Partnership Playbook: Audi, Breitling, EA SPORTS and Google

Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...

NASCAR’s charter lawsuit explained

The charter dispute between NASCAR and 23XI/Front Row has moved from stalled talks to an antitrust lawsuit, with leaked texts from senior executives and...

What the WNBA tells us about the future of fan engagement

David Dembowski, SVP at Operative, looks at how the WNBA has transformed from a niche league fighting for airtime into one of the fastest-growing...

NFL consolidates UK market with new broadcast deal

The NFL have inked a new UK broadcast rights agreement with Sky Sports and 5 as part of a mutli-year agreement. Sky Sports will continue...

Netflix lands the World Baseball Classic in Japan

By taking exclusive rights to the 2026 World Baseball Classic in Japan, Netflix is testing a country-specific live-sports play in one of the world’s...

MLB divides the pie in a bid to recover from ESPN...

Major League Baseball (MLB) is reportedly on the verge of inking new broadcast deals for domestic rights with NBCUniversal, Netflix and ESPN. People close to...

Why the NFL are putting Copilot AI on the sideline

The league-wide rollout equips clubs with 2,500+ Surface Copilot+ PCs, an AI-powered Sideline Viewing System and a new analyst dashboard for faster in-game decisions...

Partnership Playbook: Barbie, HUGO BOSS, Vuori, Betano and more

Welcome to Insider Sport’s latest edition of the Partnership Playbook, where we spotlight the biggest sponsorship and commercial stories shaping global sport.This week, Flamengo...