MLB divides the pie in a bid to recover from ESPN...
Major League Baseball (MLB) is reportedly on the verge of inking new broadcast deals for domestic rights with NBCUniversal, Netflix and ESPN. People close to...
Why the NFL are putting Copilot AI on the sideline
The league-wide rollout equips clubs with 2,500+ Surface Copilot+ PCs, an AI-powered Sideline Viewing System and a new analyst dashboard for faster in-game decisions...
Partnership Playbook: Barbie, HUGO BOSS, Vuori, Betano and more
Welcome to Insider Sport’s latest edition of the Partnership Playbook, where we spotlight the biggest sponsorship and commercial stories shaping global sport.This week, Flamengo...
Partnership Playbook: Asahi, Guinness, Qatar Airways, Emirates and more
Welcome to Insider Sport’s latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
How Sports Leagues can strengthen Spot Fixing Early Warning Systems
Micro-betting has made spot fixing faster and harder to detect. Adam Fiske, CEO of Dimers sets out a real-time, data-led playbook for leagues and...
Utah Mammoth sue bag maker in ‘Mammoth’ trademark row
Salt Lake City franchise asks federal court to clear team name as Oregon firm vows to fightThe NHL’s Utah Mammoth have filed a declaratory-judgment...
When betting on dildos disrupts the WNBA, we’ve lost the plot
There’s something deeply wrong when a professional basketball game has to be paused because a neon green dildo lands on the court - again.But...
New league, new rules, new era for US women’s volleyball
The new unified structure is designed to accelerate the sport’s growth through independent ownership, national exposure and long-term sustainability.The US Pro Volleyball Federation (PVF)...
ESPN wants more than the Super Bowl – it wants ownership
As ESPN edges closer to acquiring the NFL's media division, it begs the question of why sports broadcasters are now focusing on ownership, rather...
The NBA’s $20bn European opportunity
The NBA is ramping up efforts to launch a new European league by bringing JP Morgan Chase onboard as its financial advisor. According to reports...