From 30 to 32: Is NBA expansion finally arriving?
The NBA could soon grow from 30 to 32 teams, as Commissioner Adam Silver revealed the Board of Governors is conducting an “in-depth analysis”...
Friedkin Group launches Pursuit Sports to consolidate club ownership
The group’s next acquisition may not be a football club at all, with senior leadership signalling interest in expanding into North American sport and...
Partnership Playbook: Puma, Coca-Cola, Monzo and more
Welcome to Insider Sport‘s latest edition of the Partnership Playbook, where we bring you the details on some of the latests sports partnerships and sponsorships.This week’s...
This week: bet365, Karbon X, York Space systems, Xapo Bank, and...
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latests sports partnerships and...
Small market, big numbers: NBA Ads break the mould
Despite an unflashy Finals lineup, advertisers saw strong returns from the NBA Playoffs, as new data signals a shift in how sports viewership drives...
Insider Sport’s H1 review: The stories shaping the sports industry in...
From major sponsorship shake-ups to strategic betting partnerships, the Insider Sport team revisit some of the most-read stories of the first half of 2025—and...
A slam dunk expansion? WNBA adds three new teams
League to grow to 18 teams by 2030 as owners including Dan Gilbert and Josh Harris back long-term women’s sport investmentThe Women’s National Basketball...
NBA’s Malik Beasley named in Federal gambling investigation
The investigation, which centers on suspicious betting activity around a January 2024 game, has stalled contract talks with Detroit and comes amid growing scrutiny...
Women’s sport needs more than broadcast to grow
Digital growth outpaces TV figures, but deeper investment is neededLinear broadcast audiences for women’s sport in the UK declined in early 2025, with three-minute...
Sideline Moves: Kevin Durant invests in PSG as NBA eyes European...
Welcome to Sideline Moves, Insider Sport’s new weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest...