Small market, big numbers: NBA Ads break the mould
Despite an unflashy Finals lineup, advertisers saw strong returns from the NBA Playoffs, as new data signals a shift in how sports viewership drives...
Insider Sport’s H1 review: The stories shaping the sports industry in...
From major sponsorship shake-ups to strategic betting partnerships, the Insider Sport team revisit some of the most-read stories of the first half of 2025—and...
A slam dunk expansion? WNBA adds three new teams
League to grow to 18 teams by 2030 as owners including Dan Gilbert and Josh Harris back long-term women’s sport investmentThe Women’s National Basketball...
NBA’s Malik Beasley named in Federal gambling investigation
The investigation, which centers on suspicious betting activity around a January 2024 game, has stalled contract talks with Detroit and comes amid growing scrutiny...
Women’s sport needs more than broadcast to grow
Digital growth outpaces TV figures, but deeper investment is neededLinear broadcast audiences for women’s sport in the UK declined in early 2025, with three-minute...
Sideline Moves: Kevin Durant invests in PSG as NBA eyes European...
Welcome to Sideline Moves, Insider Sport’s new weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest...
Valkyries becomes WNBA’s most valuable franchise
The Golden State Valkyries are the WNBA's most valuable franchise ever, despite only being in their debut season.According to market research by Sportico,...
Is the future of sport already on your phone?
From mobile apps to VR coaching, sport is being reshaped by gaming logic — and fans are no longer just watching from the sidelines.For...
Euroleague locks in clubs ahead of NBA’s Europe move
Euroleague Basketball has confirmed major structural updates for the 2025–26 season, including a 20-team format, new wildcards and financial reforms.The Euroleague has confirmed a...
Public cash for Royals and Chiefs stirs backlash in Missouri
New law offers major sports subsidies while critics cite unequal aidMissouri Governor Mike Kehoe has signed new legislation to help fund stadium projects for...