Behind the “first-of-its-kind” deal between Serie A and NHL
Ahead of the 2026 Milan-Cortina Winter Olympics, the National Hockey League (NHL) and Serie A will collaborate in a content partnership to demonstrate synergies...
Hillary Clinton backs “Pay Us What You Owe Us” WNBA player...
Former US Presidential candidate Hillary Clinton has backed players of the Women’s National Basketball Association (WNBA) who are currently in the midst of protesting...
Etsy enters sports retail through WNBA player collaboration
The Icon Collection sees four athletes co-design products with Etsy sellers in a move that reflects growing alignment between creator platforms and athlete branding.Etsy...
From 30 to 32: Is NBA expansion finally arriving?
The NBA could soon grow from 30 to 32 teams, as Commissioner Adam Silver revealed the Board of Governors is conducting an “in-depth analysis”...
Friedkin Group launches Pursuit Sports to consolidate club ownership
The group’s next acquisition may not be a football club at all, with senior leadership signalling interest in expanding into North American sport and...
Partnership Playbook: Puma, Coca-Cola, Monzo and more
Welcome to Insider Sport‘s latest edition of the Partnership Playbook, where we bring you the details on some of the latests sports partnerships and sponsorships.This week’s...
This week: bet365, Karbon X, York Space systems, Xapo Bank, and...
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latests sports partnerships and...
Small market, big numbers: NBA Ads break the mould
Despite an unflashy Finals lineup, advertisers saw strong returns from the NBA Playoffs, as new data signals a shift in how sports viewership drives...
Insider Sport’s H1 review: The stories shaping the sports industry in...
From major sponsorship shake-ups to strategic betting partnerships, the Insider Sport team revisit some of the most-read stories of the first half of 2025—and...
A slam dunk expansion? WNBA adds three new teams
League to grow to 18 teams by 2030 as owners including Dan Gilbert and Josh Harris back long-term women’s sport investmentThe Women’s National Basketball...