Robot umpires step up to the plate in MLB
Major League Baseball is turning to technology for its most contested calls, introducing a robot-assisted challenge system that blends accuracy with tradition.Major League Baseball...
EuroLeague’s new commercial strategy amidst growing NBA Europe talks
The EuroLeague have announced Experience Abu Dhabi and Etihad Airways will be joining its sponsor roster ahead of the 2025/26 season.Experience Abu Dhabi, the...
What a Paramount-Warner Bros merger means for the sports broadcasting industry
Paramount Skydance is reportedly preparing a bid to acquire Warner Bros Discovery, in a merger which could create one of the globe’s largest media...
Have the Clippers & Kawhi Leonard landed in hot water over...
The NBA has opened an investigation against the LA Clippers and owner Steve Ballmer over allegations of manoeuvring around the salary cap to pay...
NFL set for largest international season to date
The 2025/26 NFL season kicks-off tonight (September 4) with the first game between Super Bowl champions the Philadelphia Eagles hosting the Dallas Cowboys. Insider Sport...
Partnership Playbook: Audi, Breitling, EA SPORTS and Google
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
NASCAR’s charter lawsuit explained
The charter dispute between NASCAR and 23XI/Front Row has moved from stalled talks to an antitrust lawsuit, with leaked texts from senior executives and...
What the WNBA tells us about the future of fan engagement
David Dembowski, SVP at Operative, looks at how the WNBA has transformed from a niche league fighting for airtime into one of the fastest-growing...
NFL consolidates UK market with new broadcast deal
The NFL have inked a new UK broadcast rights agreement with Sky Sports and 5 as part of a mutli-year agreement. Sky Sports will continue...
Netflix lands the World Baseball Classic in Japan
By taking exclusive rights to the 2026 World Baseball Classic in Japan, Netflix is testing a country-specific live-sports play in one of the world’s...