NASCAR’s charter lawsuit explained
The charter dispute between NASCAR and 23XI/Front Row has moved from stalled talks to an antitrust lawsuit, with leaked texts from senior executives and...
What the WNBA tells us about the future of fan engagement
David Dembowski, SVP at Operative, looks at how the WNBA has transformed from a niche league fighting for airtime into one of the fastest-growing...
NFL consolidates UK market with new broadcast deal
The NFL have inked a new UK broadcast rights agreement with Sky Sports and 5 as part of a mutli-year agreement. Sky Sports will continue...
Netflix lands the World Baseball Classic in Japan
By taking exclusive rights to the 2026 World Baseball Classic in Japan, Netflix is testing a country-specific live-sports play in one of the world’s...
MLB divides the pie in a bid to recover from ESPN...
Major League Baseball (MLB) is reportedly on the verge of inking new broadcast deals for domestic rights with NBCUniversal, Netflix and ESPN. People close to...
Why the NFL are putting Copilot AI on the sideline
The league-wide rollout equips clubs with 2,500+ Surface Copilot+ PCs, an AI-powered Sideline Viewing System and a new analyst dashboard for faster in-game decisions...
Partnership Playbook: Barbie, HUGO BOSS, Vuori, Betano and more
Welcome to Insider Sport’s latest edition of the Partnership Playbook, where we spotlight the biggest sponsorship and commercial stories shaping global sport.This week, Flamengo...
Partnership Playbook: Asahi, Guinness, Qatar Airways, Emirates and more
Welcome to Insider Sport’s latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
How Sports Leagues can strengthen Spot Fixing Early Warning Systems
Micro-betting has made spot fixing faster and harder to detect. Adam Fiske, CEO of Dimers sets out a real-time, data-led playbook for leagues and...
Utah Mammoth sue bag maker in ‘Mammoth’ trademark row
Salt Lake City franchise asks federal court to clear team name as Oregon firm vows to fightThe NHL’s Utah Mammoth have filed a declaratory-judgment...