NBA enters a new era with start of $76bn 11-year TV...
The 2025/26 NBA season tips off today (October 21) with a double-header as reigning champions the Oklahoma City Thunder host the Houston Rockets, while...
Partnership Playbook: Ed Sheeran, Visa, Delta Airlines, and more
Welcome to Insider Sport 's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships...
Amazon unveils tool for live sports tracking player stats in real-time
Fans and advertisers can now tap into an enhanced viewing experience with real-time insights when watching live sports on Amazon Prime.The e-commerce giant unveiled...
New England Patriots latest NFL team to leverage new league investment...
The New England Patriots are now valued at $9bn following Robert Kraft’s decision to sell an 8% stake in the franchise for the first...
Robot umpires step up to the plate in MLB
Major League Baseball is turning to technology for its most contested calls, introducing a robot-assisted challenge system that blends accuracy with tradition.Major League Baseball...
EuroLeague’s new commercial strategy amidst growing NBA Europe talks
The EuroLeague have announced Experience Abu Dhabi and Etihad Airways will be joining its sponsor roster ahead of the 2025/26 season.Experience Abu Dhabi, the...
What a Paramount-Warner Bros merger means for the sports broadcasting industry
Paramount Skydance is reportedly preparing a bid to acquire Warner Bros Discovery, in a merger which could create one of the globe’s largest media...
Have the Clippers & Kawhi Leonard landed in hot water over...
The NBA has opened an investigation against the LA Clippers and owner Steve Ballmer over allegations of manoeuvring around the salary cap to pay...
NFL set for largest international season to date
The 2025/26 NFL season kicks-off tonight (September 4) with the first game between Super Bowl champions the Philadelphia Eagles hosting the Dallas Cowboys. Insider Sport...
Partnership Playbook: Audi, Breitling, EA SPORTS and Google
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...