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Logan Paul
PRIME Hydration branding in centre of WWE ring.
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Latest News
Time to read: 2 min
PRIME pins down record-setting sponsorship deal with WWE
March 11, 2024
Three BVB players posing with yellow PRIME drinks on a football pitch.
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Europe
Time to read: 2 min
Borussia Dortmund scores with PRIME Hydration partnership
February 27, 2024
32:20
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Boxing
Time to read: 1 min
Misfits Boxing: tapping into the fan engagement of KSI and Logan Paul 
October 12, 2023
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Europe
Time to read: 2 min
Logan Paul and KSI founded PRIME partners with FC Bayern Munich
August 10, 2023
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Latest News
Time to read: 2 min
Adesanya and Volkanovski become first athletes to be sponsored by Prime 
June 5, 2023
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Fan Engagement
Time to read: 2 min
MLSPA and Mayweather Jr make NFT announcements
May 27, 2021
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Media Rights
Time to read: 3 min
TrillerNet looks to transform into ‘content engine’ with FITE acquisition
April 15, 2021
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Regions
Time to read: 3 min
Insider Sport’s stories of the week: Leixões, Influencers and the CSL
March 7, 2020
28:33
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Fan Engagement
Time to read: 3 min
How boxing is engaging new demographics with KSI vs Logan Paul
November 8, 2019
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Boxing
Time to read: 3 min
FITE lands global rights deal for KSI vs Logan Paul
November 1, 2019
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Media Rights
Time to read: 4 min
YouTube's missed opportunity with KSI vs Logan Paul 2
September 19, 2019
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Empty seats in stadium stands. Black and white photo without fans. Empty seats for sports spectators. Empty rows without spectator support. Importance of support from stands, no one came to game
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Features
Time to read: min
CEOs fear football's lack of governance. You should too
November 6, 2026
MIAMI, UNITED STATES - May 04, 2025: FIFA President Gianni Infantino, Footballer. Race day for the F1 Miami Grand Prix 2025. infantino
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Democrats’ House win exposes Infantino to Raskin subpoenas
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LIV Golf player Jon Rahm
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Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026