The International Cricket Council (ICC) has unveiled a strategic five-year global partnership with
The agreement sees become the exclusive Accommodation and Attractions Booking Partner for all ICC events, including the ICC Men’s Cricket World Cup 2019 in England and Wales, the ICC Women’s and Men’s T20 World Cups in Australia in 2020, the ICC Women’s World Cup in New Zealand in 2021 and the ICC Men’s T20 World Cup in India in 2021.
ICC General Manager Commercial, Campbell Jamieson, expressed: “We welcome, which is one of the world’s leading travel brands, into the international cricket community as a strategic global partner for the next five years. Together we want to make it easier than ever for cricket fans to travel to an ICC global event and ensure more of the world can enjoy this great game.”

Pepijn Rijvers, Senior Vice President,, added: “The opportunity to experience the excitement of an international cricket tournament in person is a compelling reason to travel for millions of customers around the world. With more than a billion fans globally, we’re delighted to be celebrating one of the world’s biggest sports together with the ICC, combining the thrill of world-class competition and travel.”

Outlining its company mission to empower people to experience the world and 28 million total reported listings in over 145,000 destinations worldwide, including everywhere ICC events are taking place, is in a strong position to facilitate cricket-inspired travel experiences for fans across the globe.

In addition to fully integrated branded presence at all relevant ICC events, as part of the global sponsorship deal, will also be collaborating with the organisation on various campaigns and activations to amplify the partnership at key moments over the coming five years.

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