Pepijn Rijvers, Senior Vice President, Booking.com, added: “The opportunity to experience the excitement of an international cricket tournament in person is a compelling reason to travel for millions of Booking.com customers around the world. With more than a billion fans globally, we’re delighted to be celebrating one of the world’s biggest sports together with the ICC, combining the thrill of world-class competition and travel.”
Outlining its company mission to empower people to experience the world and 28 million total reported listings in over 145,000 destinations worldwide, including everywhere ICC events are taking place, Booking.com is in a strong position to facilitate cricket-inspired travel experiences for fans across the globe.
In addition to fully integrated branded presence at all relevant ICC events, as part of the global sponsorship deal, Booking.com will also be collaborating with the organisation on various campaigns and activations to amplify the partnership at key moments over the coming five years.
