Rangers Football Club have announced an extension to its partnership with UK based online casino operator 32Red.

32Red will remain as the clubs principal sponsor until 2021, which will be their seventh consecutive season.

The deal continues a successful partnership which has already seen 32Red as official club sponsor of the club as they won promotion from the Scottish Championship and regained their position challenging for the Scottish Premiership.

Rangers managing director Stewart Robertson said: “We’re delighted to continue our relationship with 32Red for the next two seasons.

“They have been a loyal supporter and partner of the club since 2014 and we are pleased that their brand will continue to be on the front of our shirts.”

The 32Red logo will remain on the front of all of Rangers first-team kits and will also see their branding appear across the official club training wear and in-stadium for the 2019/20 and 2020/21 seasons.

Neil Banbury, general manager UK at the Kindred Group commented: “32Red’s partnership with Rangers has been hugely beneficial for our business and we are thrilled to have extended that association once again.

“At 32Red, we are committed to reinventing the sports sponsorship model, so it benefits the whole community. The extension of our relationship with Rangers will afford us a unique position to support the local community and those who need it most through initiatives such as the ‘Big Sleep Out’ which helped fundraise for Glasgow’s homeless.”

32Red recently struck a similar deal with Championship outfit Derby County and – similar to the Rangers deal – plan to involve itself with initiatives in affiliation with the club based upon a new approach to sports sponsorship.

Banbury explained to InsiderSport: “The Big Sleep Out is a Rangers Charity Foundation initiative to raise money for the homeless in Glasgow. It is a fantastic project, so we were delighted to get involved – and our contribution meant we were able to raise thousands of pounds for a great cause.

“We look forward to working with Rangers, as part of our new model of sponsorship, to forge a deeper connection with both the club and community.”

Previous articleGVC calls for blanket ban on sports betting advertising
Next articleWest Ham join blockchain fan engagement platform Socios