Live games from the Frauen-Bundesliga and the Junior Bundesligen are set to be broadcast across the German Football Association (DFB) streaming platforms after being granted a streaming licence for the two leagues.
As it stands, German telecommunications agent Telekom owns the domestic rights to the women’s league, which it currently streams across its platform as well as allowing free-to-air network Sport1 to broadcast one game per matchday.
Michael Herz, the DFB’s head of content management, said: “We are concerned with mapping the areas of association work and providing them with a media platform that would not otherwise be shown live.
“We will use DFB-TV, the association’s own video platform, and the DFB channel on YouTube.”
With the new licence, the DFB hopes to boost engagement with women’s football by showing games that are not otherwise covered across the Telekom and Sport1 platforms on both its DFB-TV and YouTube channels.
The Hessian State Office for Private Broadcasting and New Media has now approved the DFB’s request to live stream match reports, broadcast press conferences, talk shows and live games online nationally.
The move supports the DFB strategy to raise its brand exposure outside of the men’s league, as well as boosting Frauen-Bundesliga exposure. DFB-TV will also stream more youth games on its digital platforms, with as many as six broadcasts a month planned during the season.