Stats Perform has strengthened its commitment to both French and Turkish football with the extension of its current partnership with host broadcaster, BeIN.
The deal will the broadcasting of matches from the French Ligue de Football Professionnel (LFP) and the Turkish Football Federation (TFF), with Stats Perform has entering into a five-year deal with the LFP for the rights to global betting video and data across the body’s major competitions, and a three-year deal with the TFF.
Stats Perform Chief Rights Officer Alex Rice commented: “We are delighted to have extended our partnership with BeIN and to continue to bring these two exciting competition packages to our global betting partners and their customers.
“This renewal gives us the ability to offer global betting partners and their fans deeper coverage of their favourite leagues and players, and an extensive offering with the LFP. We are committed to enhancing the video experience with new features in order to deepen viewer connection to the game, its teams and players.”
Under the terms of the agreement, video rights from the leagues will be distributed to licensed global sportsbook operators through Stats Perform’s Watch&Bet service.
The agreement with LFP will see over 800 live football matches per season made available through Watch&Bet video feeds, including Ligue 1, Ligue 2, Coupe de la Ligue and Trophee des Champions.
Watch&Bet offers round-the-clock coverage of sports including football, tennis, basketball, cricket, rugby and ice hockey. The video and accompanying deep data is distributed to regulated operators for use in online, mobile and land-based sportsbooks and maintains the highest integrity standards.
The agreement will complement Stats Perform’s agreement with the LFP which involves Stats Perform’s fast data RunningBall arm already serving as the official data partner of the league. Stats Perform also serves as the official tracking partner of the LFP for media and team performance.
Meanwhile, the three-year agreement with the TFF will make over 600 matches per season available to Stats Perform partners via the Watch&Bet service.
Insight: Stats Perform’s partnership with BeIN underlines the continued evolution of how sports are consumed, with data and betting being of vital importance when it comes to audience engagement.
As the sports broadcasting sector becomes increasingly competitive, platforms are required to invest not only in rights, but in data partnerships and they seek to maximise audience engagement.