MATCH Hospitality has been appointed as the exclusive sales agent for UEFA EURO 2020 Official Hospitality packages. 

Match, who is an industry leader in the management and sales of official hospitality programmes for major sports events, will market these packages to customers in the regions of Spain, Portugal, Russia, South Africa, Mexico, Peru and Colombia. 

Jaime Byrom, executive chairman of MATCH Hospitality, commented on the appointment: “We feel a tremendous sense of pride in being the exclusive appointee of UEFA Events SA in Spain, Portugal, Russia, South Africa, Mexico, Peru and Colombia for customers wishing to purchase official hospitality packages for UEFA EURO 2020 matches.

“Having delivered truly groundbreaking official hospitality programmes for some of the biggest sporting events in the world, our global team understands the sports hospitality market in the countries in which we have been appointed and the desire and passion in these countries for European football. UEFA EURO 2020 will mark the 60th anniversary of the tournament, and we are looking forward to playing a contributing role in its success.”

MATCH Hospitality has a successful history when it comes to managing, delivering and selling official sports hospitality programmes.

Premium tickets, catering as well as ‘elite’ seats will be made available as part of a range of exclusive packages that make up the UEFA EURO 2020 Official Hospitality programme.

Philippe Margraff, UEFA Head of Revenue Operations, concluded: “We are happy to team up with MATCH Hospitality for the sales of the Official UEFA EURO 2020 Hospitality Programme in seven territories across the world. We believe that this sales partnership is especially beneficial given MATCH Hospitality’s recent experience at 2018 FIFA World Cup Russia.”

Although the expansive nature of Euro 2020 presents a unique challenge for UEFA, it also provides an immense opportunity to showcase European football’s renowned stadiums and hospitality.

With it being played across Europe, placing a deepened focus on hospitality will allow partners to maximise engagement with the tournament and get the most from their matchday sponsorship activations. 

Commencing on 12 June at the Stadio Olimpico in Rome, will be played across 12 venues in 12 different countries across Europe. The final three matches – the two semi-finals and the final – will be held at Wembley Stadium in London. 

The tournament will mark the first time that new Wembley stadium will be used as a venue for a major international football competition, with the stadium also set to play host to the UEFA Champions League final in 2023 having last hosted the prestigious event in 2013.