BT Sport has announced the launch of a monthly pass which will allow subscribers to access its content without agreeing to an annual contract.
The BT Sport Monthly Pass will be available for a fee of £25 and will be accessible on a variety of BT’s digital platforms including iOS and Android mobile devices, Sony’s PlayStation 4, Apple TV, Samsung Smart TVs, Xbox One and Chromecast as well as on the BT Sport website.
Previously BT has only offered long term subscriptions to its customers, however, the broadcaster is now seeking to further strengthen its position within the highly competitive market having witnessed the popularity of the month passes offered by main competitors Sky and new sports broadcasting entrant Amazon Prime.
Pete Oliver, managing director of marketing for BT’s consumer division, commented: “BT Sport Monthly Pass means that customers can sign up on a flexible monthly basis for the first time and make the most of all the fantastic live sport that we have to offer.
“And with BT Sport Ultimate included, we’re giving customers the very best possible viewing experience. Monthly Pass forms part of BT’s ambition to offer BT Sport customers’ unrivalled choice and the highest quality broadcasts on even more devices and platforms.”
As well as the quality provided by BT, the broadcaster also has a vast portfolio of offerings at its disposal to attract new customers. This portfolio includes coverage of the Premier League and FA Cup as well as exclusive UK rights to the UEFA Champions League and UEFA Europa League.
Moreover, aside from its football portfolio, BT also provides live coverage of Premiership Rugby, professional boxing and Gallagher Premiership Rugby, WWE and UFC.
In comparison to BT’s £25 subscription fee, Amazon charges subscribers £7.99 monthly, or a £79 annual fee, whereas Sky Sports charges £20 per month through its NowTV streaming service.
Insider Insight: BT’s debut into the monthly subscription scene falls in the same week in which the group stages of both the UEFA Champions League and UEFA Europa League are completed.
With a plethora of UK based team having secured their qualification to the next round of the continental tournaments, BT could benefit from a wave of supporters, who otherwise would not have signed up to its annual service, subscribing to the month plan as the broadcaster maximises its rights to Europe’s premier competitions.