The Racing Post is elevating app engagement through a new collaboration with online betting site, Betfair.
The partnership will see Betfair’s sportsbook offering integrated onto the Racing Post app and website, allowing readers to place direct bets on Betfair horseracing and greyhound markets.
It strengthens the Racing Post’s reputation as one of the most comprehensive tools for racing enthusiasts, supplying fans and punters with a plethora of information from daily racecards, results, expert tips, the latest breaking news and live race streaming.
Racing Post commercial director Sam Houlding expressed excitement over the partnership: “We have a long and successful partnership with Flutter Entertainment in print, online and retail and are delighted that we continue to grow the ways in which we work together and add value to each other’s businesses.
“Our customers have been able to bet directly with Paddy Power for many years and we are excited for Betfair to join the ranks for our ever-growing mobile audience.
“We are constantly trying to improve the betting experience for our customers and are very pleased to be able to do this by offering them more choice in bookmakers through the release of Betfair Sportsbook.”
The announcement sees Betfair become the sixth bookmaker to partner with the the Racing Post app joining Coral, Paddy Power, William Hill, Ladbrokes and bet365.
Betfair customers can also place bets via the Racing Post desktop site and the introduction of Betfair to the Racing Post suite of products shows the strength of the partnership between Racing Post and Flutter Entertainment, Betfair’s parent group, with customers able to place a bet with Paddy Power across all Racing Post products.
Rich Hayward, Commercial Director of Betfair added: “We know the value of Racing Post and how it has been the cornerstone of the greyhound and horseracing betting industry for years,” he said. “Partnering with Racing Post’s mobile and desktop products broadens the options for both Betfair and Racing Post customers.
“We know that our customers continue to use mobile more and more and the Racing Post app provides a superb experience for those wishing to bet on horseracing and greyhounds.”