Concluding a year that has seen the exponential growth of sports betting in the US, New Hampshire has become the latest state to go live with sports betting.
In the final week of the year, mobile and online sports betting has gone live via the New Hampshire Lottery and DraftKings’ digital sportsbook, with the operator the exclusive digital operator for sports betting in the state.
Governor Chris Sununu placed the Granite State’s ceremonial first legal sports wager on the New England Patriots to win the Super Bowl at Shoppers Pub + Eatery at Indian Head alongside DraftKings co-founder and Chief Revenue Officer, Matt Kalish, and NFL icon Rob Ninkovich.
“Sports betting is the right bet for New Hampshire,” said Sununu. “We moved fast to get this done by partnering with a world-class company to provide a first-rate customer service experience and the state is poised to dominate the market. The launch of sports betting will also benefit our education system – a win for our kids.”
Charlie McIntyre, Executive Director, New Hampshire Lottery, added: “This is a significant milestone and an exciting moment in the New Hampshire Lottery’s evolution, as sports betting represents a major addition to our portfolio of products. We are pleased to be working with DraftKings to introduce our players to a completely new way to win in New Hampshire and to continue maximising revenue for education in the Granite State.”
DraftKings’ contract with the New Hampshire Lottery was approved in late November by the Executive Council after being selected through a competitive bidding process. As part of the agreement, New Hampshire will receive 50% of sports betting revenue, which will support the New Hampshire Lottery’s mission to drive funds in support of education in the Granite State.
“As a New England-based company, DraftKings is honored to launch our American-made sportsbook product in New Hampshire for the start of the NFL playoffs,” said Matt Kalish, the firm’s Chief Revenue Officer and Co-Founder. “We want to thank Governor Sununu, Director McIntyre and the New Hampshire Lottery for their commitment to launching safe, legal sports betting as soon as possible and we look forward to working with them closely for many years to come.”
Insider Insight: This deal rounds off what has been a landmark year for sports betting in the US, with the sports betting sector undeniably expanding its footprint within sports sponsorship and also having a key impact on fan engagement.