Ligue 1 side Bordeaux has ended a 16-year partnership with Puma following the announcement that has seen adidas unveiled as its official kit supplier as from the 2020/21 season.

The news was confirmed by the club’s chief executive Frédéric Longuépée when he spoke to French media, with the five-year deal reportedly worth €1 million annually, plus bonuses according to SportsPro.

Bordeaux had previously partnered with adidas on two occasions from 1984 to 1987 and 1999 to 2004, before securing the long-term Puma deal.

The sportswear brand currently supplies kits for a variety of football clubs including Manchester United, Lyon and Juventus and has established itself as one of the premier football kit suppliers in the modern era.

Celtic recently became one of the latest clubs on adidas’ long list of clients with the Scottish champions stating that the deal was Scotland’s ‘biggest kit sponsorship ever’.

Regarding the deal, Celtic Chief Executive, Peter Lawwell, commented: “We are delighted to enter this new, long-term partnership with Adidas, one of the world’s leading sports brands. We warmly welcome Adidas to the Celtic Family and look forward to an exciting and successful partnership.”

Bordeaux, on the other hand, has also secured major commercial deals over the last 12 months. In April 2019, the club expanded and extended its partnership with Bistro Regent in a deal that has seen the restaurant become the team’s main shirt sponsor until 2023.

Insider Insight: Bordeaux’s new deal will likely provide some fans with a bit of happiness despite unfortunate situations that are occurring worldwide. The adidas brand supplies some of the most popular teams in Europe and, as a result, the securing of such a well-known partner will undoubtedly push the team’s brand appeal.