Rangers FC expands international reach with Dugout partnership

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Rangers F.C. has partnered with digital media company Dugout to increase the Scottish Premiership side’s international reach and boost fan engagement opportunities.

As part of the agreement, specific Rangers channels have launched on Dugout’s website and app, which will feature a mixture of archive and behind-the-scenes footage from some of the football club’s most iconic players from the past, along with present athletes.

Dugout Co-Founder and Chairman, Elliot Richardson, stated: “With a record 54 league titles, Rangers is a Scottish football powerhouse and has one of the largest fan bases in the world. We look forward to bringing their fans exclusive digital football content and iconic moments from the past.

“The partnership will support the continued growth of Rangers internationally and will ensure that fans can connect with their beloved club.”

Rangers joins Dugout’s long list of partners which include Arsenal, Barcelona, Bayern Munich, Juventus, Liverpool, Paris Saint-Germain and Real Madrid among others. Rangers has a huge global fan base which spans across 35 countries worldwide with more than 600 supporters’ clubs, with the new partnership the club will be able to provide global content to its fans via Dugout’s services.

Additionally, Dugout’s new agreement forms part of its global community of more than 100 clubs, leagues and federations, with Rangers being able to benefit from the firm’s extensive network of premium publishers.

James Bisgrove, Rangers Commercial & Marketing Director, added: “Rangers is the world’s most successful football club. We are proud of our rich history and continue to strive for improvement in every facet of our football club. Our partnership with Dugout will allow us to engage existing fans across the world together with reaching new audiences.

“We’re confident that Dugout will support our strategy to enhance our global digital footprint as we continue to innovate and set the standard in Scottish sport.”