BT Sport has secured broadcast rights with the Turkish Süper Lig, allowing the network to exclusively air three matches per gameweek.
Turkey’s premier division will restart tonight (12 June) following its temporary postponement on 19 March due to the global health pandemic.
BT Sport’s partnership, which will officially begin when Goztepe clash with top of the table Trabzonspor, is the first time the Turkish Süper Lig has been broadcast in the UK and Ireland in English.
Turkey’s top division has eight-game weeks remaining with the top three sides (Trabzonspor, Istanbul Basaksehir and Galatasaray) being separated by three points. In total the UK network will air 24 fixtures, however, the full list of matches broadcast have yet to be revealed.
Due to the competition’s new deal with BT Sport, the league’s international coverage has been significantly boosted, allowing viewers in the UK and Ireland to access Süper Lig fixtures throughout the remainder of the season.
Brazil’s coverage of the competition was also recently enhanced after broadcaster RedeTV agreed a deal with DAZN, who already held rights to the Turkish Süper Lig in the country, to expand the league’s coverage on its channels.
This month is highlighted by the resumption of most European football leagues with broadcasters, such as BT Sport, trying to acquire rights to fill content schedules on various platforms.
Along with the recently announced Süper Lig deal, BT has also been allocated 20 Premier League matches to air across its channels, moreover, the UK broadcaster secured exclusive rights to air every Bundesliga game until the campaign’s conclusion.
Insider Insight: The agreement between BT Sport and the Süper Lig will be incredibly beneficial to both entities. Firstly, BT Sport will be able to continue to air live exclusive football content on its channels. Moreover, the competition will be exposed to a whole new audience in the UK which strengthens the league’s global reach, which could increase the Süper Lig’s international marketability.