Brazilian Serie A side Atlético Mineiro has announced a new sponsorship deal with online sports betting firm Betsul, which is set to last throughout 2021.
As part of the deal, Betsul’s logo will appear on the back of the team’s shorts. Moreover, the bookmaker has also launched a promotional campaign in which fans will receive benefits when they deposit on the site through the links published by the team on its official channels.
Pedro Melo, Atlético Mineiro’s sponsorship manager stated: “Even in such a difficult scenario due to the COVID-19 pandemic, Atlético has shown the strength of the brand and has obtained another important sponsorship.
“Betsul decided to support the team at an important moment for the club and we count on the participation of our fans to activate this association.”
The partnership, which was first struck last week, also sees the first 300 customers to deposit money on the online bookmaker’s website take part in a draw to receive one of five signed shirts, featuring signatures from the side’s players.
Betsul CEO Fernando Rivas explained that the association represents an important step in the history of world football. “We look forward to getting back even stronger,” he added.
“We are going to take advantage of our creativity to contribute to the finances of the club through marketing campaigns, so we can relive the good times that this club has seen in the past.”
Atlético Mineiro has yet to begin its 2020 campaign following the global health pandemic postponing all professional Brazilian football. Unlike some European leagues, such as the Premier League, a restart date has yet to be confirmed with discussions still taking place as to how Brazilian football will resume this year.
Recently, the Brazilian Football Confederation (CBF) even opened up a credit line worth around an estimated $23.8m to the country’s top two divisions in an attempt to stabilise its teams after suffering financial hardships as a result of COVID-19.