LiveScore partners with StreamAMG to offer live football streaming

Sports scores app LiveScore has partnered with OTT service provider StreamAMG to offer live football streaming on its website and app for the first time.

As a result of the partnership, fans will be able to enjoy live matches and on demand content from major clubs and media outlets on the service as LiveScore promises to form a new major sports streaming platform. 

As of right now, no details have been published as to which football competitions will be live-streamed or which clubs/media partners will be involved in LiveScore’s new service. 

Rob Brown, Head of LiveScore TV at LiveScore Group, commented: “We’re delighted to announce our partnership with StreamAMG. Their extensive experience in sports streaming technology and our shared ambition for video innovation make them a perfect fit for LiveScore. 

“We’re looking forward to working closely with the team on the development of our soon-to-launch live streaming service which we hope will prove hugely popular with users.”

StreamAMG, which recently built and operated Matchroom Sport’s new OTT platform, will work closely with LiveScore to develop a ‘capable, flexible and future-proof video service’ which will be integrated into the company’s app and website. Moreover, LiveScore will utilise StreamAMG’s CloudMatrix automated content distribution platform and sports fixture system, as well as the core MediaPlatform OVP to orchestrate live and on demand video delivery.

Hugo Sharman, Chief Executive Officer at StreamAMG added: “LiveScore will emerge as a major player in the streaming of live sports content. This platform has huge potential and we’re delighted to have agreed this long-term partnership.”

LiveScore currently has a global audience of over 56 million active users across 200 territories. Covering hundreds of leagues and competitions across five major sports, this latest partnership builds on the firm’s existing features to enhance match updates including live commentary, ball-tracking and in-play statistics. 

The news follows last year’s announcement that La Liga will be LiveScore’s first global sponsorship, becoming the Spanish competition’s official scoring partner in a three-year deal.