Anderlecht ends 39-year partnership following Belfius Insurance deal

Credit: Virginie Lefour/Zuma Press/PA Images

RSC Anderlecht has signed a new front-of-shirt sponsorship deal with Belfius Insurance which will see two of its firms be used throughout the 2020-21 Belgium Pro League campaign.

Belfius Insurance’s DVV logo will be used for Anderlecht’s home kits, whilst asset management firm Candriam will be the club’s new away kit sponsor.

Dirk Vanderschrick, CEO of DVV stated: “RSC Anderlecht has the ambition to become the largest club in the country again and DVV assurances wishes to contribute to it. Sport is part of our DNA. We are therefore very happy with this new collaboration. “

Vincent Hamelink, CIO Candriam added: “Candriam and its 550 employees – 300 of whom are based in Brussels in particular – are proud to make a commitment until 2024 with RSC Anderlecht, alongside its long-standing partner DVV assurances / Belfius.”

The deal with Belfius is expected to run for four seasons, concluding with the 2023-24 campaign, and sees Anderlecht replace financial services company BNP Fortis Paribas as the club’s main sponsor.

BNP Fortis Paribas has been associated with the Belgium football club as a main sponsor since 1981 thus ending a nearly four-decade-long relationship. 

Karel Van Eetvelt, CEO of RSC Anderlecht also detailed: “In order to realize our vision and our strategy, I am pleased to welcome DVV and Candriam as new jersey sponsors. DVV assurances is part of the Belfius group and Candriam is, with Belfius, the privileged partner of our youth training since last season. 

“The fact that these two important organisations subscribe to our vision and our strategy shows that we are on the right track. I would like to thank them both for their support and their involvement in our ambitious program.”

Anderlecht’s 2019/20 season was prematurely concluded in April following the global health pandemic with Club Brugge securing the title and Vincent Kompany’s side finishing eighth.