Eleven Sports partners with Mediapro to boost business growth

Credit: BRUNO FAHY/Belga/PA Images

Eleven Sports has entered into a partnership with Mediapro which will see both entities create a ‘series of strategic international projects’ to support global growth. 

The deal is a result of the global health pandemic heavily impacting the sports media industry, with both firms opting to collaborate in order to boost business growth by sharing expertise and capabilities.

Luis Vicente, CEO, Eleven Sports Group stated: “This cooperation with Mediapro that we are starting today is part of our international strategy to strengthen, accelerate and further develop our business on a global scale. In a difficult time for the industry, building new partnerships will help us find stronger and innovative solutions to enhance and scale our offering and deliver for fans.  

“We are delighted to amplify our own capabilities with a global player like Mediapro and look forward to working together.”

The first collaboration between the two entities will Mediapro work with Eleven Sports Belgium on the launch of its new Pro League channels. The Spanish multimedia company will work on the delivery of a state-of-the-art production of Belgium’s top two divisions, the Women Super League and the E-Pro League competitions, whilst also helping with the sale of the Pro League across the world.

As a result of the agreement, Mediapro will operate from Belgium throughout the project and will hire local staff, as it has done in all territories where Mediapro operates.

Jaume Roures, CEO, Mediapro,added: “We have known Eleven Sports for many years. We regularly work with them in other countries and we know that combining the knowledge and expertise of professionals from both groups can lead us to very interesting projects. Like this one, that we started with Belgian Pro League. We will highlight all our experience to give Belgian fans the best possible experience of the new football channel.”