Eleven Sports has clinched exclusive rights to broadcast German top-flight Bundesliga football in its home market of Poland.
The agreement will last for a four-year term, covering 617 games per season including fixtures from the second-division Bundesliga 2, league play-off games, and the Super Cup between the league and DFB Pokal winners.
Eleven will distribute fixtures via its linear channel and over-the-top (OTT) streaming platform. The duo cited the popularity of German football in Poland, thanks to players such as Robert Lewandowski, Łukasz Piszczek, Jakub Błaszczykowski having competed in the country’s top-flight league.
Bundesliga International Chief Marketing Officer, Peer Naubert, said: “Building on our former collaboration with Eleven Sports underscores our dedication to re-establishing a successful partnership, including that of our passionate fanbase, which extends beyond Germany to reach fans across Europe and around the globe.”
“Poland holds a special place in the Bundesliga’s heart by consistently producing top-tier talent that enriches our league’s legacy. To date, 117 Polish footballers have been signed in the Bundesliga, more than in all other European top leagues combined.
“Interest in the Bundesliga surged in 2023 as well, growing its fanbase in Poland by an additional 10% compared to the previous year. We’re thrilled to witness the Bundesliga’s continued growth and success in this pivotal market.”
Eleven Sports is one of Poland’s most prominent sports broadcasters, covering some of football’s biggest international leagues in the country. Its portfolio has included the likes of France’s Ligue One.
COO of Eleven Sports, Patryk Mirosławski, added: “The German league is undoubtedly one of the strongest in the world, as shown by the last edition of the European competitions – Borussia Dortmund reached the final of the UEFA Champions League, and Bayer 04 Leverkusen played in the final of the Europa League.
“We are glad that after a break of several years, these exciting competitions are back on Eleven SPORTS and we guarantee that, as always, our viewers will receive a well-packaged product. The Bundesliga in Poland is coming home.”
