Sports betting operator Betsson has been announced as the new sponsor of the Spanish club of Second Division B Unión Deportiva Ibiza.

The club has confirmed that the brand’s logo will appear on the sleeve of the club’s jersey, starting this season and will continue throughout 2020/21.

The Balearic team is currently awaiting the playoffs to advance to the Second Division, an achievement in record time. This has motivated Betsson to contribute and become the new sponsor of the team.

“We are two brands with great potential and that is why we have decided to team up. UD Ibiza is a club that has been working really well and we hope that they can soon make the leap.” David Plumi, Managing Director of Betsson Spain. “The Ibiza brand is very powerful worldwide and with this alliance we are sponsoring the coolest club in the world,”

The director informed Insider Sport that the new strategic partnership for the sportsbook went ‘hand in hand’ with its strategy. He continued: “Our intention is to penetrate the Spanish market as a very strong brand, which is willing to do things with passion and aims to attract the people who are looking for more than just a traditional casino. We want to be as cool as Ibiza.”

In addition, Betsson will carry out an activation plan to reach all football fans, as the brand has previously done with former footballer, coach and brand ambassador, Julio Baptista.

“Betsson sees gambling as leisure, always focusing on responsible consumption. We want our clients to come to the platform and have a good time, in a recreational way,” he concluded.