WNBA renews Twitter streaming partnership for 2020 campaign

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The WNBA has renewed its partnership with Twitter in which 10 2020 regular season games will be broadcast on the social media platform.

As a result of the deal, Twitter and the WNBA’s relationship continues for a fourth consecutive year with the selected games once again being made available via @WNBA.

In addition to the live streams, WNBA’s broadcast output will also change with Twitter using alternative commentators which includes basketball analysts LaChina Robinson and Ros Gold-Onwude. The execution will be exclusive to the social media platform and will allow for direct fan interaction with the commentators through the integration of Twitter’s content. 

WNBA Commissioner Cathy Engelbert stated: “Twitter continues to be an integral part of the WNBA’s media landscape and providing innovation on their platform during this unique season will elevate fan engagement to a whole new level. This continued partnership enables our passionate supporters and fans to connect directly to our game and to experience WNBA basketball from wherever they are.”

In order to boost constant fan engagement, Twitter will also run WNBA highlights and features throughout the season, which commenced on July 25, making sure that fans remain attached to the sport despite the competition taking place behind closed doors.

“WNBA fans on Twitter are passionate about their hoops – and these hyper-engaged fans continue to fuel an increased popularity of the league,” added TJ Adeshola, Head of Sports Partnerships, Twitter. 

“The W has been a top sports partner of ours for many years and we’re pumped to offer live WNBA games, with a Twitter twist, to basketball fans across the globe. Whether it’s a smooth step-back 3-pointer or compelling commentary on social justice, one thing is for sure – the conversation around WNBA players, teams and their fans is happening on Twitter”

Twitter’s schedule begins August 12, when Seattle Storm take on the Atlanta Dream at 10 p.m. ET. The streamed fixture list also includes seven weekend games through the season, which will conclude on September 12.

Due to Twitter’s extension, WNBA’s reach continues to expand with the competition also securing 2020 campaign rights with ABC, ESPN, ESPN2, CBS Television Network, CBS Sports Network, NBA TV and WNBA League Pass, as well as select regional sports networks.