Cadbury develops Premier League portfolio with Arsenal partnership

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Adding yet another club to its list of Premier League partners, Mondelēz International has struck an agreement with Arsenal FC, making Cadbury the official snacking partner of the North London side.

As part of the collaboration, Cadbury will initially concentrate on helping local business the Little Wonder Cafe, which is a popular matchday destination outside of the Emirates. The firm has donated digital sponsorship assets from the partnership to the cafe for next season, which includes promotion in email newsletters, digital advertising and matchday programmes.

Arsenal commercial director, Peter Silverstone, stated: “We are so pleased to launch our partnership with Cadbury by supporting the Little Wonder Cafe. Cadbury and Arsenal are both rooted in supporting and nurturing the community, and it’s brilliant we can use our partnership to help a local Islington business get back on its feet. 

“We are excited to carry forward the community spirit of giving back as we look to do things differently throughout our partnership together.”

Cadbury has also bought 500 Little Wonder meal vouchers from the cafe which will be donated to Arsenal in the Community to reward local workers during lockdown.

Murat Eric, joint-owner of the Little Wonder Cafe, commented: “This generous donation means a lot to us. From a business perspective, it will bring more people to the cafe, whether a local coming in or new visitors that may become regulars. 

“From an advertising side, we haven’t been able to do anything like this in the past, so a big thank you to Cadbury and Arsenal. This makes us feel a lot more confident about our future.” 

In addition to its innovation with the cafe, the Emirates will also be stocked with Cadbury products for when fans are allowed back in the stadium. Moreover, the club will also be involved in the firm’s promotions such as its Match and Win event.

Samantha Greenwood, global brand director at Cadbury, added: “This partnership marks the coming together of three businesses that believe in generosity and the difference we can make together. 

“We are excited that through our sponsorship of Arsenal Football Club, we can make such a difference to the Little Wonder Cafe, and all together, the Islington area. Small businesses play a pivotal cultural and economic role in the recovery of local communities, and the UK as a whole, so we are proud to do our part in supporting them.” 

Arsenal joins Cadbury’s growing portfolio of Premier League partners which includes the likes of Chelsea, Tottenham, Manchester City and Manchester United.