Aser Ventures has officially launched its new D2C live streaming platform, LIVENow, featuring pay-per-view access to a range of events from the world of sports, fitness and music.

Along with its D2C platform, LIVENow, which was founded by Leeds United chairman Andrea Radrizzani, will have content available through a global network of digital platforms, social channels and mobile companies. Additionally, LIVENow will host industry conferences, also available via pay-per-view access. 

Aser Ventures Founder and Executive Chairman, Radrizzani, stated: “We built LIVENow because we understand the incredible power that the best LIVE content has to bring people together and we want to make access to this content easier and more flexible for consumers globally.

“LIVENow will serve everyone involved in the streaming of live events. It offers event organisers and rights holders a new and flexible way to make content available to their viewers. It gives viewers easy access to the events they want to watch, on the platforms they want to watch them. And it offers media partners the chance to host great content and share in the revenue generated from pay-per-view.

According to the new platform, LIVENow looks to provide ‘easy access to the events viewers want to consume, on the platforms they want to consume them’. Moreover, the service has already broadcast a variety of sporting events during its soft launch last year. This includes live Serie C and Coppa Italia football in Italy, La Liga fixtures in Spain, the FA Cup in England and regular matches from the Chinese Professional Baseball League in Taiwan.

Radrizzani added: “We’re excited by the opportunities available to disrupt the current Pay TV market with an innovative new service that democratises access to LIVE content and we will be building out our offering rapidly in the coming months.”

LIVENow will also be streaming music, fitness and conference events. During its soft relaunch the firm already launched its music offering with the One World: Together At Home concert, in support of the World Health Organisation’s COVID-19 and has ‘more high profile music events’ planned ‘in the coming weeks’. LIVENow has also steamed corporate events, including the FT Business of Football Summit, with the platform now looking to expand its portfolio of content following the official launch.