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Emirates
Partnership Playbook
BREAKING
Latest News
Time to read: 6 min
Partnership Playbook: 1,000 sponsors, louder cars and Arsenal’s Emirates deal
August 12, 2026
credit: Shutterstock
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Latest News
Time to read: 3 min
US Open and Emirates celebrate 13 years of partnership in latest extension
August 19, 2024
FA Cup sign
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Football
Time to read: 3 min
The FA extends FA Cup Emirates sponsorship for further four years
August 1, 2024
Wimbledon and IBM partner on AI tools for fans
BREAKING
Latest News
Time to read: 3 min
Emirates serves up ace partnership with Wimbledon
February 26, 2024
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Football
Time to read: 2 min
Arsenal and Emirates strike long term partnership extension 
August 2, 2023
credit: Shutterstock
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Latest News
Time to read: 2 min
Insight.X: activations central to positive sponsorship feedback 
July 12, 2023
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Europe
Time to read: 2 min
AC Milan lands extension to 15-year Emirates deal
December 15, 2022
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Asia
Time to read: 2 min
DP World Tour extends long-serving Emirates partnership
September 28, 2022
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Cricket
Time to read: 2 min
World Rugby continues to enhance ‘pivotal’ Emirates sponsorship
July 27, 2022
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Cricket
Time to read: 3 min
Emirates secures longest sponsorship in English domestic cricket
May 24, 2022
BREAKING
Latest News
Time to read: 2 min
Emirates Palace accommodates ‘collaborative’ Man City deal
January 4, 2022
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UK
Time to read: 2 min
FA Cup pursues Emirates title sponsorship until 2024
November 8, 2021
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Latest News
Time to read: 2 min
Arsenal produces ‘unique content’ with Expo 2020 Dubai
October 19, 2021
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UK
Time to read: 2 min
Gunners gain new partnership with money transfer fintech
September 8, 2021
BREAKING
Partners
Time to read: 2 min
Adidas and Benfica take kit alliance beyond three-decade mark
July 1, 2021
BREAKING
Sponsorship
Time to read: 2 min
Real Madrid recognises Kin Partners' ‘top potential’ in sponsorship move
May 6, 2021
BREAKING
Partners
Time to read: 2 min
Lyon selects AliExpress as short-term sleeve sponsor
March 23, 2021
BREAKING
Media Rights
Time to read: 4 min
Arsenal and Manchester United report financial difficulties
March 10, 2021
BREAKING
Sponsorship
Time to read: 2 min
Byju's extends cricketing presence with ICC sponsorship deal
February 9, 2021
BREAKING
Sponsorship
Time to read: 3 min
Cadbury develops Premier League portfolio with Arsenal partnership
August 17, 2020
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Sponsorship
Time to read: 2 min
AC Milan renews long-term
Emirates partnership
July 27, 2020
BREAKING
Sponsorship
Time to read: 2 min
Arsenal expects 2020 sponsorship boost after £27m loss revealed
March 2, 2020
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
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Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026