The Betfred Super League has signed a partnership with Pizza company Papa John’s, with the firm gaining a variety of branding rights during the competition’s broadcasts and highlights.
Papa John’s will be featured across Betfred Super Leagues digital channels on the match highlights of each game, whilst supporters will also see the pizza firm’s logo being displayed on perimeter advertising boards inside the teams’ venues.
As part of the deal, Super League players will also benefit from the partnership with Papa John’s providing post-match food at games played behind closed doors for the competition’s athletes.
Super League Chief Commercial Officer Rhodri Jones stated: “It’s great to be partnering with Papa John’s during the behind closed doors period, and it’s important to be able to provide our players with the chance to refuel after a tough game.
“As we have seen since the restart, Betfred Super League games are getting faster and harder and I know the players are grateful when they see so many pizzas to choose from after a tough 80 minutes.”
The 2020 Super League season resumed on August 2 following a four month hiatus due to the global health pandemic. Super League’s revised calendar contains 15 rounds of fixtures culminating in a four-team play-offs and the grand final, scheduled for November.
Rugby League’s top domestic tournament will be played without Toronto Wolfpack after the club withdrew from the competition prior to Super Leagues resumption.
Regarding the partnership, Papa John’s Marketing Director Giles Codd commented: “We are delighted to be partnering with the Betfred Super League this season.
“Ensuring the players and officials are fed safely post-match is paramount and our teams are well-drilled in safely delivering fresh, hot and tasty pizza after successfully adapting to the situation we find ourselves in during this global pandemic.
“We wish all the players and everyone at the Super League the best for the season and we can’t wait until venues can be reopened to let the fans back in to watch top-flight rugby league.”
The Pizza company joins the likes of Betfred, Dacia, and Northern Rail among others as sponsors for the competition.