Further enhancing its football portfolio, technology platform Plus500 has struck a three-year front-of-shirt partnership with Atalanta B.C.
The deal sees Plus500 become the Serie A side’s sole main sponsor for the next three campaigns with the agreement including prominent logo placement on the club’s kits for both domestic and international matches. Additionally the firm, which specialises in trading Contracts for Difference (CFDs), will gain access to Atalanta’s brading rights from September 1, 2020.
Luca Percassi, Chief Executive Officer of Atalanta Bergamasca Calcio, stated: “We are really happy to announce the partnership and thus welcome Plus500, a leading international company, which will be Atalanta’s main sponsor for the next three seasons. It is a great satisfaction for us to be able to collaborate with such a prestigious brand that will undoubtedly and significantly contribute to the Club’s growth.
“It is also a source of pride for us that Plus500, to help develop and strengthen its brand in Italy, has decided to forge this partnership with Atalanta.”
Plus500’s new agreement sees the firm add yet another sporting brand to its portfolio. This year alone the company has sealed agreements with BSC Young Boys Football Club in Switzerland and Legia Warsaw in Poland, whilst holding long standing relationships with Atlético Madrid and the Plus500 Brumbies rugby team.
David Zruia, Chief Executive Officer of Plus500, added: “We are pleased to be partnering with Atalanta B.C., a club that is full of soul and has a special place in the hearts of the people of Bergamo. Atalanta is a rising power in Italian and international football, and we look forward to supporting them as they continue to grow and progress, particularly as they enter another season in the UEFA Champions League.
“This partnership, alongside our existing sponsorship agreements, adds to the fantastic strength of our sponsorship programmes globally. It also strengthens our presence in Italy, an important market with good growth potential, and supports the international brand recognition of Plus500 and our ability to increase customer base globally.”
The new deal ends Atalanta’s agreement with previous shirt sponsor RadiciGroup following a two season stint with the chemical, plastics and synthetic fibre company.