The Kenyan National Olympic Committee has signed a deal with lottery and gaming operator Tenlot that will see the firm launch a range of Olympic-themed Lotto scratchcard games which will also aim to benefit the country’s athletes.
Following the postponement of the Tokyo 2020 Olympic Games due to the COVID-19 pandemic, the new range of scratchcard games will aim to provide Kenya’s Olympic athletes with the funding required in order to maintain the current level of preparedness. In turn this will help ensure that the country can send its largest ever delegation to the games in its new 2021 date.
Tenlot chief executive Yossi Abadi, stated: “Tenlot consistently returns proceeds from its profits to the communities in which it operates. Particularly during this pandemic, we feel humbled to work with KCS, our Kenyan affiliate, to play a role in helping those in need, especially during this pandemic.
“Our ongoing support of Kenya’s National Olympic Committee has compelled us to help finance the training of Kenya’s athletes, who were affected by the delayed Olympic Summer Games. This will help to keep them in medal-winning form, and to send Kenya’s largest delegation to the games in 2021.”
The new range of games will be made available across the African country in all Kenya Charity Sweepstake (KCS) kiosks and retailers. Moreover, in addition to helping maintain the level of preparedness among Kenyan Olympians, the scratchcard games will also help with the generation of funds for Kenyan charitable organisations in support of programmes to alleviate economic challenges currently plaguing a segment of its population.
Peter Njoroge, KCS general manager, commented: “The challenges facing our nation during this pandemic provide us the opportunity to engage our partners, vendors and patrons to work together to help our Kenyan sisters and brothers. It is uplifting to launch this new scratch card game, which helps people today, while focusing on the spirit of sportsmanship and good health in the coming year.”