Everton FC has named sports travel company Clarity Sports as the Premier League club’s newest sponsor in a multi-year agreement.
Under the terms of the agreement, the Manchester-based firm will become the official team and business travel partner and match break partner to Everton, facilitating business and fixture travel.
In addition, Clarity’s travel provider, Sportsbreaks.com, will provide Toffees supporters with access to match break packages, which include tickets to games and an overnight stay in the city, when fans can finally return to stadiums and sporting events in the UK.
“It is always a real privilege to be trusted to facilitate team and business travel for any organisation, and we are really excited to be working alongside a club of the size and stature of Everton,” explained Rob Slawson, Director of Sports Travel at Clarity.
“As well as working alongside the club to secure team and travel operations, we have agreed a fantastic deal to provide match break packages to Everton fans.
“We are all itching to get back to watching live sports, and when it is safe for fans to return to full-capacity grounds, our fantastic match break packages will be available to Everton fans around the world via sportsbreaks.com.”
The company, which worked closely with Thomas Cook before it liquidated, still has agreements in place with some of the travel group’s clients, including Scottish Rugby Union, Leicester Tigers, and Edinburgh Rugby.
Everton was also associated with Thomas Cook, having signed a deal with Thomas Cook Sport in 2019.
“Clarity Sports is a leader in sports and business travel, and we are delighted to announce this agreement,” added Alan McTavish, Commercial Director at Everton Football Club.
“I know how eager Evertonians from all over the world are to visit Goodison again when it is safe to do so, and Clarity Sports and the club will be ready to offer them a warm welcome and provide an unforgettable experience when the time is right.”