Decathlon nets NBA official licensee partnership

The National Basketball Association (NBA) has unveiled a new multi-year partnership with sporting goods retailer Decathlon.

Under the terms of the agreement, which is the first Decathlon has signed with a major US sports league, the firm will become the NBA’s official licensee for Africa, Asia, Europe, the Middle East and Latin America.

Steve Griffiths, EME Director, Global Partnerships at the NBA, said: “We are excited to partner with Decathlon, a leader in sporting goods retail with a global footprint.

“Through this partnership, NBA fans and basketball players around the world will have access to an exciting and innovative range of merchandise to help them get in the game.”

A dedicated range of NBA team and league-branded base layers, accessories and footwear will be designed by Decathlon and sold under the outlet’s Tarmak brand.

The collection will be sold exclusively in Decathlon’s global network of more than 1,200 stores as well as on the company’s website.

“Since the creation of Tarmak four years ago, it has been our dream to collaborate with the NBA, the greatest basketball league in the world,” added Tarmak Leader Damien Dezitter.  

“We have a common objective to develop basketball all over the world, so it’s natural to work together to make this possible.”

2021 is set to be an eventual year for the NBA, as the league prepares to move ahead with franchise expansion plans, which could see Seattle and Las Vegas become hosts to new professional basketball teams.

Furthermore, Michele Roberts, Executive Director of the National Basketball Players Association, has said that the league’s players may attempt to overturn a rule prohibiting them owning equity shares in NBA franchises.