Southampton FC launches official app via Realife Tech

Experience automation platform Realife Tech has formed a partnership with Southampton FC to launch the new Saints Official mobile application.

The app will connect the Premier League club’s fan engagement platforms and become the go-to destination for Saints news, match updates and video content.

Alongside content and fan engagement features such as quizzes, polls and an interactive photo wall, supporters will also receive special offers and online shopping opportunities for official Southampton merchandise through the club store.

“We’re excited to have developed our official app alongside Realife Tech using industry-leading technology to bring our fans closer to the action,” commented David Thomas, Chief Commercial Officer at Southampton FC. 

“The app will transform how we engage with our fans and we also look forward to seeing the benefits it will bring to match days at St Mary’s when we’re able to welcome them back.”

In addition, the app will double up as a matchday companion through Realife Tech’s new COVID Safety Hub, which will be integrated into the product to provide users with fully contactless solutions.

Through the app, fans will be able to download and share their tickets, then scan them at the gates for entry on matchdays. Match-goers will also be able to order food and beverage through the app.

When the St Mary’s stadium reopens, the app will allow fans to book and pay for tickets natively via the platform, a first for the Premier League.

Adam Goodyer, CEO and Founder of Realife Tech, said: “We are thrilled to be working with another fantastic Premier League partner to help football fans receive the news and information they want to know in-venue and at home. When fans are able to enjoy matches in person again, functionality like mobile ticketing, ticket sharing and contactless F&B ordering will help create a more seamless and secure experience for all.” 

The firm, which unifies and analyses data from every event venue system, has previously collaborated with The O2 and the Tottenham Hotspur Stadium to deliver personalised digital experiences.