What Arsenal gains from a Facebook and WhatsApp partnership
Arsenal continues to build its commercial strategy by targeting year-round fan interaction across Meta’s WhatsApp and Facebook.Arsenal has partnered with Meta to turn WhatsApp...
BBC posts record Winter Olympics audience as sponsors see major digital...
New figures from the BBC and Quantcast show record digital consumption of the Winter Olympics alongside strong online gains for key sponsors.BBC Sport recorded...
Q&A: SBC’s Rasmus Sojmark on why the Legends Charity Game is...
As Lisbon prepares to welcome football royalty, SBC Founder and CEO Rasmus Sojmark sits down with Insider Sport to discuss the passion and purpose...
Pinterest signs first sports deal with WNBA champions
Pinterest steps into the sports world with a WNBA partnership, joining a growing trend of social platforms aligning with live sport.Pinterest is not the...
Gambling crackdown hits centre court as Roland Garros begins
France has relaunched its ‘Behind the Label’ campaign for the upcoming French Open at Roland Garros, to warn tennis fans about the risk of...
PDC explains why darts won’t follow boxing’s Middle East model
Boxing’s commercial success in the Middle East has been significant, prompting other sports to consider following a similar path. Darts is often mentioned in...
Salah’s selfie seals a moment money can’t buy for Google Pixel
Liverpool star Mohamed Salah highlighted the power of commercial partnerships in modern football with an iconic celebration on Sunday.After scoring the club's fourth goal...
ATP to focus on “great stories” following Overtime partnership
The ATP has partnered with sports media company Overtime to appeal to younger audiences through ‘behind-the-scenes’ tennis content. At the centre court of this deal...
Seconds Out to “supercharge” boxing content with kwiff sponsorship
The boxing ecosystem is benefiting from increased visibility, with YouTube channel Seconds Out attracting sponsorship from betting brand kwiff.This deal marks the Eaton Gate...
Messi & LeBron James lead Beats’ ‘Listen to Your Heart’ campaign
Beats has brought onboard two of its biggest ambassadors, Lionel Messi and LeBron James, to headline the launch of its ‘Listen to Your Heart’...