Camelot, the operator behind the UK’s National Lottery, has announced its support for the Team GB Olympic and ParalympicsGB teams ahead of the upcoming 2020 Tokyo Games.
A long-time supporter of elite sports, Camelot will become an official partner of ParalympicsGB as well as a supporter of Team GB, with the National Lottery providing support to both sets of athletes every time a player purchases a ticket.
The new partnership will focus around COVID-19 safety measures, and will see Camelot work towards ‘helping to ensure athletes arrive at the biggest sporting moment of their lives in the best possible shape’.
“The nation has been heavily impacted during the last 12 months and the Tokyo Games provide an amazing opportunity to generate a positive message,” said Andy Anson, CEO of the British Olympic Association (BOA).
“The support of Camelot is timely in ensuring that we’re able to maintain the world class environment for our athletes in Tokyo whilst incorporating the vital additional infrastructure to make sure our facilities are Covid-secure for our athletes and to allow them to reach the ‘start line’ in the best possible condition.
“We’re also excited to work with Camelot and their staff on our innovative wellness programme and share the lessons learned from the success of Team GB.”
Both Team GB and Paralympic GB have made extensive preparations to ensure pandemic-related safeguarding measures are in place ahead of the rescheduled Tokyo event, and Camelot’s investment will assist with a range of initiatives.
These measures include the implementation of hygiene technology and a comprehensive testing programme, aimed to protect the Olympic and Paralympic delegation prior to and during the tournament.
Additionally, as a result of the investment by Camelot, ParalympicsGB competitors will secure safeguards such as lateral flow tests at all prep camps as well as in official transportation, dining facilities, the Athlete Village and in out-of village locations.
British Paralympic Association CEO, Mike Sharrock, said: “Like so many organisations the COVID-19 pandemic has had a major impact on the British Paralympic Association and this partnership with Camelot will help ensure we can deliver world class preparation and Games time environments to empower our athletes to achieve their goals this summer.
“Tokyo 2020 is a wonderful opportunity to celebrate the resilience of the human spirit and we are confident ParalympicsGB can help unite and inspire the nation once again.”
Furthermore, the collaboration will see both the olympic and paralympic teams assist with the delivery of the ‘Everyday Wellness’ programme, helping Camelot employees live a ‘happier, healthier and more balanced’ lifestyle.
Previous olympic campaigns have seen the National Lottery operator contribute £2.2 Billion towards the cost of the London 2012 Games, achieving its target of raising £750 million from sales of specially-designated lottery games.
“We’re delighted to support TeamGB and ParalympicsGB during what has been an extraordinary period for the whole of the UK,” Nigel Railton, CEO of Camelot.
“Throughout the pandemic, the safety and wellbeing of our employees has been our number one priority – so it seems fitting that this partnership will not only help ensure that the nation’s athletes are met with Covid-secure environments as they prepare for the Games, but will also give our employees further opportunity to be at their best every day.”