Premier League club Tottenham Hotspur has selected Dulux as its first-ever official paint supplier – a partnership which has been met with some disdain by fans of the top-tier team after the company appeared to make light of the team’s lack of success on social media.
As a result of the tie-up, Spurs will have exclusive use of the Dulux Trade range of high quality paints, with the company’s colour experts identifying paint colour matches for Tottenham Hotspur’s club colours, which will be used to decorate throughout Tottenham Hotspur Stadium, Lilywhite House and the training centre.
Upon announcement, Jon Babbs, Stadium Director at Tottenham Hotspur, remarked: “We are delighted to welcome Dulux as our Official Paint Supplier. It is important that we have the best products available as we strive to maintain excellence at our stadium and training centre facilities.”
However, earlier today the paint supplier caught the attention of supporters on social media, responding to tweets about the newly announced collaboration.
Dulux mocked Spurs’ 13-year silverware drought and the club’s ‘unused trophy cabinet’ in a tweet that was later deleted, saying ‘surfaces should be dust free before painting’ after one user suggested that the company should give the display case a lick of paint.
In another post, the admin of the brand’s account joked that the famous Dulux dog, which paid a visit to the north London club, ‘might do a better job’ on the pitch than some of the players.
Nuno Pena, AkzoNobel Marketing Director for the UK and Ireland, added on the deal: “Spurs are one of the best-known football teams in the Premier League and in Europe, while at Dulux we remain the nation’s number one paint brand.
“Our extensive research and commitment to new product development means we can provide Tottenham Hotspur with high performance products that will tackle the most challenging of requirements, while also meeting the most stringent of environmental standards.
“These products will be combined with colour palettes that our colour experts have curated to focus on enhancing better health and wellbeing outcomes for staff, visitors, players and the coaching team.”
According to The Guardian, Dulux’s representatives are preparing a statement which will be released in due course.