Sports data and technology company Stats Perform has secured an agreement with Italian top-flight Serie A, covering the League, the Copa Italia and Supercoppa.
Lasting until 2024, the three-year contract sees Stats Perform take over the betting and data rights to Italian football from IMG, and covers match rights in Italy as well as international betting streaming and match data rights.
According to SportBusiness, Serie A’s new contract with Stats Perform is 45% more valuable than the league’s previous betting and data agreements, partly due to including more inventory than prior partnerships.
IMG first acquired the league’s betting rights in 2018, in a contract reportedly worth around €361 million (US$428 million) annually.
Towards the end of last month, Serie A initiated a bidding process for its betting and data packages, inviting tenders from a range of prospective partners. Stats Perform has subsequently secured the A, B, C, D and E packages, including the aforementioned international and Italian rights.
Should the reports be accurate, the deal will represent a significant expansion of Stats Perform’s international portfolio of top-flight football leagues, having already included England’s Premier League, Spain’s LaLiga, the Dutch Eredivise, US’ Major League Soccer (MLS) and Slovak Fortuna Liga.
Outside of football, the Chicago-based company also maintains prominent partnerships with the England and Wales Cricket Board (ECB) and the Rugby Football League (RFL), with the latter deal including the top flight international Super League.
Meanwhile, in addition to securing its betting and data rights, the Serie A’s quest for a broadcaster also appears to have overcome its final hurdles.
Last month, Italy’s antitrust regulator AGCM made the decision not to take precautionary measures against the agreement between Telecom Italia (TIM) and digital sports streaming service DAZN concerning media rights to the topflight.
DAZN’s rival in the initial bidding contest, Sky, had initially launched a complaint with the AGCM regarding the deal, which saw TIM cover 40% of the investment fee when DAZN landed the bulk of the domestic broadcasting coverage to Serie A.
