Baltimore Ravens has announced a new multi-faceted partnership with American casino and sports betting provider, Caesars Entertainment.
The five-year agreement will see branding for the newly-launched ‘Caesars Sportsbook’ feature throughout the M&T Bank Stadium, as well as additional exposure via signature animated displays across all of the stadium’s LED boards and more.
Baltimore Ravens Chief Sales Officer, Kevin Rochlitz, stated: “We are constantly exploring ways to create additional opportunities to engage with our fans and introduce our team to new audiences while supporting the city we call home.”
Caesars Sportsbook will also be the title partner on the Ravens’ digital pre-game show airing live before each regular season home game, and the exclusive title sponsor of all digital content related to the NFL Draft.
Fans of the AFC North side will be provided with sports betting through its mobile sportsbook app and at its eventual retail sportsbook, which is currently under development at Horseshoe Casino Baltimore.
The deal expands upon Horseshoe Baltimore’s relationship with the Ravens and comes as the two develop a new entertainment district along the Warner Street corridor linking M&T Bank Stadium to the casino.
With the agreement, Horseshoe Casino’s status remains as the team’s only official casino partner.
Horseshoe Baltimore Senior Vice President and General Manager, Randy Conroy, added: “By growing our longstanding partnership with the Baltimore Ravens, we are able to provide our guests with even more experiences.”
The agreement will see Horseshoe Baltimore host an annual signature event on the M&T Bank Stadium club level, as well as additional pre-game club level events with two Ravens alumni players for up to 100 guests.
Conroy continued: “Our customers bleed Ravens purple, so we’re excited to be able to offer them greater access to the team than ever before.”
The development marks a further expansion of the betting industry’s presence in US sports, as last month, Draftkings teamed up with the Ravens to become it’s Daily Fantasy, Sports Betting and Free-to-Play Partner.
This saw the operator gain branding exposure through the Baltimore Ravens’ weekly podcast, pregame shows and a presenting sponsor of its online content series, in addition to homepage takeovers. Chris Holdren, Co-President of Caesars Digital, added: “We’re excited to grow our strategic partnership with the Baltimore Ravens by serving as the two-time Super Bowl champions’ official sports betting partner.”