LSU Athletics has announced Caesars Sportsbook as the sides official gaming and sportsbook partner in an aim to expand responsible sports education, whilst adding to Caesars growing number of sports sponsorships.
Facilitated by PlayFly Sports, the partnership will see Caesars committed to working with the Louisiana Association on Compulsive Gaming to provide responsible gaming resources to all eligible sports bettors in the state, and driving awareness of the responsible gaming tools available on the Caesars Sportsbook app.
Michael Schreiber, Founder & CEO of Playfly Sports, commented: “As a proud partner of LSU Athletics, we are focused on creating innovative partnerships to engage sponsors and unlock meaningful new revenue sources.
“Given the explosive interest in and access to gaming, we are excited to responsibly bring Caesars Sportsbook and LSU together.”
The enterprise will gain further marketing and sponsorship opportunities from LSU Athletics, including naming rights for the new Caesars Sportsbook Skyline Club at Tiger Stadium, signage throughout the venue, as well as brand exposure at the Maravich Center, Alex Box Stadium and on the LSU Sports Mobile App.
The deal also includes broadcast and digital sponsorship rights, as well as visibility for Caesars Sportsbook throughout all of LSU’s 21 men’s and women’s varsity athletics programs.
Chris Holdren, Co-President of Caesars Digital, noted: “LSU athletics programs have always exemplified excellence, and at Caesars, we couldn’t be happier to partner with such an iconic brand in college athletics.
“We have a proud legacy in Louisiana, and bringing LSU fans closer to the sports they love while also offering scholarship opportunities will help us build upon that.”
Over the past few months, Caesars has further expanded its sport-sponsorship portfolio through its Baltimore Ravens partnership, alongside a ‘first of its kind’ deal with Fiesta Bowl, the latter marking the debut appearance of a sports betting company in the college football space.
The Philadelphia 76ers, New Jersey Devils and the Prudential Center also collaborated with the business in 2018.