The A-League has secured Isuzu as its first naming rights sponsor in a three-year deal with the vehicle manufacturing company.
As the season gets underway on November 19, Australia’s top-flight will be officially known as Isuzu UTE A-League Men.
Furthemore, the contract covers further marketing opportunities including exposure on players’ kits, signage and branding rights across all A-Leagues channels, as well as digital content and activation rights at the Men’s and Women’s matches.
“This is an historic day for the A-Leagues and we’re proud to have partnered with Isuzu UTE Australia, one of Australia’s top-selling automotive brands, with rapid growth across its D-MAX Ute and MU-X SUV ranges,” said Danny Townsend, Managing Director, A-Leagues.
“We have an ambitious vision for the future of professional football and IUA will be a key partner on this journey.”
The agreement includes naming rights for the A-League Men’s finals series whilst the company will also serve as the official automotive partner for the men’s, women’s, youth and esports competitions.
The collaboration also means the league will become ‘fully supplied’ with vehicles from Isuzu, and Hiroyasu Sato, Managing Director of the enterprise, added: “We are delighted to be joining forces with the fastest growing sport in the country.
“The game’s unparalleled diversity, reach and participation is key to our strategy to connect with modern Australia.”
The deal closely follows last week’s announcement of Australian football’s new identity, with the men’s, women’s and youth leagues brought together under a unified A-Leagues banner.
This saw the recasting the men’s and women’s elite competitions as partners at the top of the game, as the A-League looked to ‘grow the game’ and bring fans closer.
Ant Hearne, Chief Commercial Officer for the A-Leagues, added: “The A-Leagues are all about inspiring everyone to play their own way, on and off the pitch, so there is a natural fit with the Isuzu UTE brand values of adventure, reliability and performance.
“Football fans and Ute & SUV lovers live for the weekend and so we are excited to explore this connection with our audiences.”