Matchroom Sport has designated Bookies.com as an official partner of its upcoming lightweight world title fight between Teofimo Lopez and George Kambosos Jr.
Bookies.com will conduct fan engagement opportunities by producing content with fighters and punters in the build-up to the fight on 27 November at Madison Square Garden, which will see Lopez defend his WBA (Super), IBF, WBO, and The Ring lightweight titles against Kambosos Jr, the IBF’s mandatory challenger.
Additionally, the online sports betting operator will host social media contests with signed boxing gloves and event tickets on offer as prizes and will launch one-show interviews with the two fighters and real-time match updates via its social media channels.
“Bookies.com will be the go-to source for bettors searching for meaningful stats, unique commentary and expert picks,” said Max Bichsel, VP of US Business for Gambling.com Group, which operates Bookies.com.
“Boxing has long been synonymous with betting, and we expect the November 27 Lopez vs Kambosos Jr fight to continue boxing’s return to the mainstream spotlight. Bookies.com is excited to partner with Matchroom to help make this fight something to remember.”
The contest will be broadcast on Triller – which outbid DAZN and Top Rank in the IBF’s tendering contest. However, DAZN will now provide coverage to an even larger international audience, as Matchroom and the London-based OTT streaming platform continue to develop a close business relationship.
A long-term partnership between the two enterprises enabled DAZN to provide coverage of all Matchroom fights across the US, Spain and Italy, whilst a more recent agreement has seen Matchroom allow UK and Irish viewers to watch a minimum of 16 UK bouts annually.
Commenting on the upcoming lightweight clash and Matchroom’s partnership with Bookies.com Eddie Hearn, company Chairman and fight promoter, detailed that the collaboration would give boxing fans the ‘inside track’ on the match.
He remarked: “The anticipation is going to reach fever point as we hit Thanksgiving and they meet in New York in fight week, and Bookies.com will be there to give fight fans the inside track on what promises to be an all-out war at the Manhattan mecca of boxing.”