The Premier League has announced a renewal to its partnership with Panini, which prolongs the football organisation’s collectables license that was granted in 2019.

The sticker and trading card platform has been a ‘firm supporter’ of the Premier League and its initiatives over the last two years, including Panini’s assets featuring as part of free Maths resources available to more than 18,000 teachers in England and Wales via the Premier League Primary Stars education programme.

“Stickers and trading cards are a great way for fans around the world to engage with the Premier League and its clubs,” commented Will Brass, Premier League Chief Commercial Officer. 

“Panini has been a great partner since becoming the Premier League’s official sticker and trading card licensee in 2019, and we look forward to continuing to build our relationship over the coming seasons.”

Furthermore, the enterprise has also participated in activation at international events run by the Premier League such as PL Mornings Live fan festivals run in the US.

Domestically, the company claims that the sales of Premier League Adrenalyn trading cards have doubled this year, whilst it has also established the Panini sticker album brand in the UK as Premier League sticker sales last season climbed to the highest level for 15 years.

Peter Warsop, Panini Group Licensing Director, explained: “Panini has ignited the Football collectables market in the USA, China and internationally. The Premier League will continue to attract new fans and collectors with Panini enjoying continued substantial growth both domestically and through 60-plus other International markets.”

Additionally, the partners claim that the collectables are at an all-time high internationally as Panini ‘leverages the strength of the Premier League brand’ by utilising its global network.

Mike Riddell, Panini UK Managing Director, added: “We are proud to be awarded the most prestigious license in the UK, and we relish the prospect of continuing to grow the market in the coming years.”

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