The ATP has announced a partnership which sees Therabody become the official recovery partner of the ATP Tour.
The muscle massage company will look to support player health and wellbeing throughout the season, as the collaboration takes Therabody across the 2021 event.
Todd Ellenbecker, ATP Vice President Medical Services, commented: “Effective recovery and injury prevention are vital to protecting the long-term health and wellbeing of our athletes.
“This is a huge priority for us given the intense competition and extensive international travel involved in a professional tennis season. We’re thrilled to bring Therabody on board and leverage their expertise and suite of products in our day-to-day care for players.
“We are also delighted to help our players continue learning about recovery through Therabody’s expert educational programmes.”
The company becomes the latest addition to ATP’s portfolio of suppliers and will benefit from visibility on ATP digital and social channels, including a new digital content series created in collaboration with ATP.
The series, which shows how whole-body wellness can enhance tennis players’ performance on and off the court, will be hosted on ATP Tour social and digital channels.
Dr. Jason Wersland, Therabody Founder and Chief Wellness Officer, added: “The ATP Tour schedule demands for players to not only put continuous stress on their bodies from matches, but from the constant travel around the globe as well.
“We are excited to become part of the ATP team and help these athletes thrive both on and off the court, for many years to come.”
Furthermore, ATP physios will learn practices to ‘effectively integrate the products’ into athlete routines by taking part in education sessions through Therabody University.
The company’s in-house experts will also develop bespoke protocols and education materials for players themselves, to aid their overall performance by optimising the use of their devices.
Last month, the enterprise also supported athletes in partnering with NBA side Dallas Mavericks in a bid to aid peak player performance before, during and after games.