Super League Triathlon (SLT) has entered a three year deal with athletic performance brand DryWorld, which has become the official apparel partner of the organisation.
The collaboration sees the company design and develop tri-suits and training kits for the Super League athletes and staff, as well as the creation of a ‘lifestyle collection’ for athletes and fans available through its e-commerce platform.
Martin Cawte, Chief Commercial Officer at SLT, commented: “Super League Triathlon is always looking to partner with brands who share our philosophy of innovation and progress and DryWorld is exactly that.
“This partnership will not only see DryWorld bring their science, expertise and unique technologies to prepare cutting edge race kits for the best triathletes on the planet, but also for age groupers around the world and fans of the sport, who will be able to enjoy a comprehensive SLT merchandise range.”
The league claimed that its athletes and staff will be able to utilise the brand’s innovations and differentiators, and SLT professionals have previously been involved in the product development and testing of the company’s new technical tri-suit.
Head of Partnerships at DryWorld, Ian Hollister, noted: “DryWorld is most excited about partnering with a brand that is innovative in its approach to the sport. As well as its incredible global Championship Series, Super League is the first major sports brand to incorporate a virtual element to real world competition in their unique product, the Arena Games Triathlon in partnership with Zwift.
“In fact, SLT Arena Games just won the Cutting Edge Award at the Sports Industry Awards”.The new kit will first be seen at the Arena Games Triathlon in spring 2022, and SLT will then host its renowned annual Championship Series later in the year.
