The Austrian Ski Federation (ÖSV) has extended its marketing rights partnership with Infront for the BMW IBU World Cup Biathlon in Hochfilzen, Austria.
Now stretching up to and including the 2029/2030 season, the collaboration looks to help the company develop its ‘collective marketing concept’ for IBU World Cup Biathlon competitions.
Christian Scherer, Secretary General of the ÖSV, commented: “We have a long and good partnership with Infront. Therefore, we are very pleased that we could extend this cooperation in the long term.
“Our goal is to further develop the BMW IBU World Cup Biathlon in Hochfilzen as an absolute premium product in winter sports. For this we need a reliable and competent partner, especially in these challenging times.”
Additionally, the deal strengthens the relationship between the partners whilst adding Infront to the Four Hills Tournament and the 2025 Alpine World Ski Championships in Saalbach.
Stefan Krauß, Vice President Winter Sports at Infront, noted: “I am pleased that we have already been able to reach an agreement with the new ÖSV management to extend our long-standing collaboration at the BMW IBU Biathlon World Cup in Hochfilzen.
“In recent years, Hochfilzen has increasingly developed into a top Biathlon World Cup event. The stadium, which has been rebuilt since the 2017 World Championships, the highly visible tracks, the proximity to Munich and the first-class opportunities for Infront to host side events with its partners makes this event very attractive and therefore so important for Infront.”
Last month, Infront arranged an agreement for Decathlon Germany to be the main sponsor of the Biathlon as of the 2021/2022 season, which began at the first competition on 27 November in Sweden.
Through this, the sports company aimed to increase its brand awareness whilst encouraging an ‘active society’ to grow the sport with a focus on youth.