The Saudi Pro League (SPL) has announced Rise Group as its exclusive sponsorship agency, in a bid to ‘enhance and diversify’ the SPL’s sponsorship model.

As the 2021/22 season reaches its halfway point, the company will look to create new opportunities for the league’s partners to build and support fan communities, activate new rights platforms, and drive brand and business objectives.

Eng. Abdulaziz Al-Afaleq, Chairman of the Board of Directors of the SPL, commented: “We are delighted to welcome Rise as our strategic sponsorship partner as we seek to revolutionise our commercial offering, and create new and exciting opportunities for our partners.

“Football continues to be the number one sport in the Kingdom and our commercial growth must be aligned with our ambitions to become one of the top football leagues in the world.  

“I believe we have the best partner on board in Rise to help us achieve our goals and evolve our sponsorship program to deliver world-class opportunities for domestic and international companies.”

Previously, Rise has helped raise over $14.7 million for the Diriyah Season – sports and entertainment events at the UNESCO site of Diriyah, which this time included the heavyweight fight between Andy Ruiz Jr. and Anthony Joshua.

Tom Berrington, Managing Partner at Rise, added: “The SPL is moving with pace into an exciting stage of its evolution. We look forward to delivering success for the league and working with SPL’s sponsors to help them realise their ambitions through mutually beneficial partnerships that exceed international best-practice.

“Signing with the SPL further underlines Rise’s commitment to Saudi Arabia and its flourishing sports sector. We have already begun unlocking never-before-seen opportunities for sponsors of football in the Kingdom and will be taking these to market over the next few seasons.”

On Friday, the SPL saw Al-Ta’ee take on Al-Nasser in a 2-1 win at home, as the latter goes on to play Al-Hilal who currently hold fourth position in the league.

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